Blog

Adoni Media's library of PR, press, and media blogs

 Content planning: How to source content for your business

Content planning: How to source content for your business

    Do you struggle with content plannng? We’ve all heard the phrase ‘content is king’, and we are currently operating in a world where business owners are expected to not only have profiles on multiple platforms, you also have to be constantly active to remain relevant and credible! While it can seem like a lot of […]
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     PR Marketing: How do they support each other?

    PR Marketing: How do they support each other?

      PR marketing campaigns can be extremely effective and create more opportunities. The team at Adoni Media was thrilled to recently launch Australia’s newest children’s edu-tainment group Team Rescue. Our PR strategy gained great media exposure for co-creators Greg Page and Tony Chicco – with their story appearing on Weekend Sunrise, Studio 10, national newspapers and […]
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       The power of PR and Storytelling

      The power of PR and Storytelling

        Public relations (PR) is all about storytelling. It revolves around the use of content and news to share a message about a business, product, or endeavour. Although they work closely together, PR is not advertising or marketing, but it holds the same importance in a business. Due to technological advancements and social media blurring the […]
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         Google My Business: Why is it important?

        Google My Business: Why is it important?

          Have you heard about Google My Business? We’ve all searched for a business on Google at one point or another. Maybe you already knew the business name, or maybe you were just typing key words in the hopes of finding a solution. Chances are the results were impacted by Google My Business.   What appears in the right-hand panel in a search […]
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           Adoni Media proud sponsor of Journalism Excellence award

          Adoni Media proud sponsor of Journalism Excellence award

            Adoni Media is proud to support young, up–and–coming Queensland journalists at this year’s Queensland Clarion Awards, which promotes excellence in media and recognises the achievements of journalists throughout Queensland.  This year, the awards are being held on Saturday September 7, and Adoni Media is proudly sponsoring the Regional and Community Broadcast Report category.    Adoni Media Founder Leisa Goddard began her journalism career as a 16-year-old […]
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             Learning graphic illustration and design for PR professionals

            Learning graphic illustration and design for PR professionals

              A skill that often remains a mystery to most PR and media professionals is graphic illustration and design. In the Communications industry, roles and skills are always overlapping. Journalists need to know how to operate a camera, advertisers are responsible for their own search engine optimisation (SEO) and PR agents double as stylists and media trainers.    It’s easy to confuse being proficient in graphic design with being a visual artist. The experts at Adoni […]
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               The do’s and don’ts of PR campaigns

              The do’s and don’ts of PR campaigns

                Your business may be the best in the industry, but it’s not getting the attention it deserves. You know there is great potential for your company in the market, so what do you do now? It’s time to focus on PR campaigns. As industries becomes more competitive, a successful PR campaign is an important tool […]
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                 Establishing a social media presence on LinkedIn

                Establishing a social media presence on LinkedIn

                  As a virtual resume and networking platform, LinkedIn is a great place for PR students to be found. Putting in the time and effort to establish a social media presence on LinkedIn is a worthy investment for your future as a PR professional. Here are 10 rules from our team at Adoni Media to help […]
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                   Instagram ‘Like Count’ feature hidden from Australian users

                  Instagram ‘Like Count’ feature hidden from Australian users

                    Have you used the Instagram ‘like count’ as part of your social media strategy in the past? Instagram has recently commenced a trial to hide ‘like counts’ in several countries including New Zealand, Canada and Ireland, with Australia being introduced to the trial late last week. Users in Australia are now unable to see how […]
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                     The importance of managing your social media platforms

                    The importance of managing your social media platforms

                      Too often businesses fall into the trap of creating social media platforms but then fail to manage them effectively. A poorly managed social media page can be worse than not having one at all. Each platform adds to your business’s digital reputation; if a potential customer or client sees a clearly neglected and outdated social […]
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