Crisis Management

Brisbane | Sydney | Perth

When something goes wrong, Adoni's crisis management team is uniquely qualified to help you navigate the complex and time critical chaos of a crisis.

Accidents, disasters and scandals plunge companies into crisis and when they do it is vital you act quickly.

Adoni’s Crisis Management Team (CMT) gives you confidence. Our CMT includes senior journalists and corporate affairs specialists who have first-hand experience both reporting on and managing high-profile companies and individuals in crisis.

At a time when every minute counts Adoni’s experience helps you predict what is coming next, how best to respond and importantly, what not to do when it comes to the media.

With today’s 24 hour news cycle, social media and a camera in every smartphone, saying ‘no comment’ is not the answer. The solution is to have a plan and a spokesperson who has completed media training who is confident in speaking to the media,” – Leisa Goddard

What is Crisis Management?

It’s the strategic steps you take to manage internal and external communication when your reputation, share price and market share are under threat.

Adoni partners with and supports your Executive Committee (ExCo), business owners and internal communication teams to assess the situation and activate a crisis management plan.

It is strongly recommended that companies have pre-approved policies and procedures to allow for a quick activation in the event of a scandal or emergency.

How to prepare

To be prepared Adoni can perform risk assessments, develop operational procedures and policies, stress test plans and prepare key messaging and media assets for quick activation. Adoni also has the capability to conduct crisis scenario exercises to role play a major incident.

Activation guidelines

By identifying potential worst-case scenarios companies can create effective crisis management plans that outline time frames for response, chain of command, approved crisis managers and flow of information.

Pre-approved your crisis messaging

Clear and consistent communication with key stakeholders including staff, third-parties and external media is essential.  The communication plan, and responses, should be mapped out with key holding statements and boiler plates ready for distribution.  It’s helpful also to have a list of frequently asked questions for people to refer to when responding on your website and social channels.


Pre-approved procedures and policies, statements, network access passwords and other useful information should be easily accessible in one location.

“You don’t want to wait until your Emergency Management Team has been activated to start working on your key messaging around safety or governance. It is about doing the work to be prepared and hoping you never have to use it,”  – Leisa Goddard