With Public Relations (PR) professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story – but successful pitching, which leads to stories being published […]
Read MoreHow you can be a figure of strength in the face of crisis Dealing with a crisis can be one of the most difficult tasks an individual or an organisation […]
Read MoreSource: The Independent Gossip and scandal seem part of the celebrity lifestyle, and that’s why it’s vital the rich and famous have crisis management plans in place, to mitigate damage […]
Read MoreCrises can make or break an organisation by impacting a company’s reputation. Since the introduction of social media, customers are more connected with businesses and brands than ever before and […]
Read MoreAfter a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. With the […]
Read MoreUnderstanding the importance of Public Relations in business promotion can be difficult, particularly for start-ups or small businesses with major competitors who might find it daunting trying to build brand […]
Read MoreKnowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It’s standard practice for a business to respond to […]
Read MoreThanks to platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, it’s never been easier to share news – which for Public Relations (PR) […]
Read MoreSocial media strategies are integral to creating successful public relations (PR) campaigns. There are many tools you can use, and one of the most effective tools is hashtags. Instagram, Twitter […]
Read MoreA crisis can’t always be prevented, but when handled the right way, effective crisis communication can recover your business from even the most disastrous of situations, ensuring your company’s reputational […]
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