What makes an effective press conference?

A successful press conference is a key public relations tool for making sure a major announcement is heard by as many people as possible. It’s efficient and a fast way of getting your message out to interested media at the one time. So, what is a press conference? A press conference is an event journalists are invited to to hear people speak and then ask questions. A lot of planning and promoting goes […]

FOUR WAYS PR ADDS VALUE TO YOUR BUSINESS

Every business has a story to tell that can build brand awareness and help customers and stakeholders better understand the service you provide and importantly, why you do what you do. The challenge is knowing how to tell that story and that’s how PR adds value to your business. Public relations gives you access to media and […]

HERE’S WHY YOUR BUSINESS NEEDS A SOCIAL MEDIA STRATEGY

Did you know that nearly half of small businesses don’t have a social media strategy yet social media is increasingly where customers are searching out products and services? Our public relations team at Adoni Media manages social media strategies for clients every week and in many cases, they’re integrated with public relations plans ensuring maximum audience reach. With so many of the same questions coming from clients we asked our team […]

WHAT IS THE DIFFERENCE BETWEEN INTERNAL AND EXTERNAL COMMUNICATIONS?

Key to HR and PR success is keeping staff, customers, clients, contractors and the community up to date with what is happening in your business and to achieve that you need internal and external communications strategies. Who updates your employees on staff changes or important announcements? What is your process for communicating with customers? Who […]