Blog | Adoni Media

The Importance of having a good Spokesperson

Investing in a media-trained spokesperson is one of the most important things you can do for your business. Spokespeople can include CEOs, executives, experts, any go-to people for interviews, or anyone who is called upon by the media to comment. It’s critical that you select someone who understands how to clearly convey your message to […]

How to use PR to promote a charity

Charities and not-for-profit organisations rely on public support to survive through donations, volunteers, or philanthropists. Raising awareness is key to the success of a charity and/or fundraising campaign and PR can help do just that. So, how can you use PR to promote a charity? Effective PR for a charity Many people think PR is […]

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

The benefits of having social media in your PR strategy

An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

What is content writing?

The article you are reading is an example of ‘what is content writing?’. Chances are you’ve been told your digital marketing strategy must include content writing, but you may not understand why or what is needed. We want to help answer those questions and give you some tips on what you should be doing. To […]

What is Search Engine Optimisation? (SEO)

Every second, more than 70,000 people search Google. With 75 per cent NEVER scrolling past the first page, you cannot afford to be ignored. Search Engine Optimisation (SEO) is the digital marketing tool to improve your ranking within search engines. The higher your SEO, the more likely you’ll appear on the first page of search […]

Adoni Media Launches Government Relations Campaign

Another national government relations campaign launched by Adoni Media has gone live ahead of the 2022 Federal election. The campaign, ‘The Great Australian Rip Off’ unites consumers to lobby politicians, candidates, and all political parties to commit to implementing recommendations from the Australian Competition and Consumer Commission (ACCC) that can help cut the high cost […]

A world-first delivering lung checks to regional miners

Heart of Australia, in partnership with the Queensland Government, has officially launched a first-of-its kind mobile medical imaging clinic called HEART 5, that will provide increased accessibility to lung checks to current and former mine and quarry workers in rural and remote Queensland. The fifth truck in the Heart of Australia fleet, HEART 5, includes […]

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