10 Crisis Communications tips every CEO should know

Every CEO and business leader hope they will never have to face a crisis. But the reality is, it is not a matter of if, but when. Every day, there are more than 2,200 cyberattacks or roughly one every 39 seconds. It is also estimated there are hundreds of millions attempted attacks globally every 24 […]

Media Training for CEOs and key spokespeople: everything you need to know

As a CEO, executive, or key spokesperson there is always the chance you will be asked to do media interviews on behalf of your organisation, and when that moment comes preparation is vital. An important component of that preparation is media training. Because it takes only one bad interview to damage a reputation. So, whether […]

When should you invite the media? A guide to media interviews

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

Video News Releases: Best practices for reaching TV, Digital, and Social Media

If you are looking to increase TV media coverage, boost your visibility online, and maximise the return on your next PR campaign, a professionally produced Video News Release (VNR) should be part of your communications strategy. Journalists, producers, and digital publishers are working to tighter deadlines than ever before. Newsrooms are expected to deliver content not just […]

What is Public Relations? A Complete Guide for Modern Businesses

Reputations can be built—or damaged—in a matter of minutes. Businesses no longer communicate with customers alone. They engage with employees, investors, regulators, industry peers and the public across multiple channels, often simultaneously. That’s why public relations has never been more important. Strategic public relations is about much more than generating headlines. It is about shaping […]

How to be crisis ready: 8 mistakes that can destroy your reputation

This blog is based on a keynote address by Adoni Media, Managing Director, Leisa Goddard, to the Trucking Australia 2026 conference on Hamilton Island, on 5 June 2026. Most businesses have a crisis plan for operational risks. But far fewer have a plan for what happens when the media calls. Whether you’re in transport, logistics, […]

10 Media Training Tips to help Executives Speak with Confidence

Whether you’re making a major announcement, responding to a crisis, or sharing your company’s success story, one thing is certain: how you communicate is just as important as what you communicate. Media interviews can raise your reputation – or undermine it in minutes. That’s why media training has become an essential professional development investment and […]

The biggest gap in Crisis Management is media readiness

You ran a crisis exercise. The IT Department performed. Legal was cautious. Operations moved fast. Then came the media interview and the feedback was “your spokesperson is not ready”. The CEO over-explained. The answers drifted. Empathy was missed. Key messages disappeared under pressure. One of the most common recommendations following a crisis simulation exercise is […]

Video News Release: The essential PR tool to secure media coverage

When Leadsun Australia partnered with Adoni Media to produce a Video News Release (VNR) to announce a new solar street lighting project in a remote part of New South Wales, the project was about far more than just infrastructure. It was about how to secure widespread media coverage despite the location in Darlington Point, more […]

Leisa Goddard: 30 years in news shaping crisis communications

Adoni Media Founder Leisa Goddard knows how news stories develop, how reputations are tested, and how quickly an issue can escalate when communication fails. A former TV journalist, war correspondent, and foreign correspondent, Ms Goddard has more than 30 years of media experience. She has been on the frontline for some of the best and […]

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