Video News Release: The essential PR tool to secure media coverage

When Leadsun Australia partnered with Adoni Media to produce a Video News Release (VNR) to announce a new solar street lighting project in a remote part of New South Wales, the project was about far more than just infrastructure. It was about how to secure widespread media coverage despite the location in Darlington Point, more […]

Leisa Goddard: 30 years in news shaping crisis communications

Adoni Media Founder Leisa Goddard knows how news stories develop, how reputations are tested, and how quickly an issue can escalate when communication fails. A former TV journalist, war correspondent, and foreign correspondent, Ms Goddard has more than 30 years of media experience. She has been on the frontline for some of the best and […]

Why Sports Stars Can’t Afford to Ignore Proactive PR

In sport, talent and performance will get you noticed. But reputation is what keeps you relevant. For athletes, teams, and sporting organisations, public perception can make or break careers, sponsorships, and fan loyalty. That’s where proactive PR comes in. Proactive PR isn’t about scrambling when a crisis hits – it’s about taking control, shaping your […]

How to Choose the Right Spokesperson for Your Organisation

An organisation can have a strong brand strategy, clear messaging and a well-planned media campaign. Yet when the camera turns on or the journalist starts asking questions, success ultimately depends on one person: the spokesperson. At Adoni Media, spokesperson selection and media training are viewed not as tactical add-ons, but as core pillars of reputation […]

Cyber Security Crisis Management: Why AI threats demand whole-of-business preparedness

Adoni Media Founder Leisa Goddard has warned Australian organisations that cyber breaches are not just an IT issue and leaders must have trained “muscle memory” to successfully respond. A leader in crisis management, Ms Goddard was speaking at the Cultural Cyber Security (CCS) Symposium in Brisbane which is one of Australia’s leading cybersecurity conferences that […]

Adoni Media wins two honours at 2026 Australian Enterprise Awards

Adoni Media has been named a double award winner in the 2026 Australian Enterprise Awards for excellence in Media Training and as a trusted PR agency. The awards, in their ninth year, are presented by APAC Insider Magazine and celebrate excellence, innovation, and measurable impact. Awards Co-ordinator Melissa Bramall said: “The awards recognise the best […]

Why Your PR Pitches Aren’t Working – And How to Fix Them

You’ve spent hours crafting what feels like the perfect media pitch, a polished subject line, a strong angle, all the right details and yet… crickets. No replies. No coverage. No traction. It’s frustrating. And it happens to even experienced Public Relations (PR) teams when the PR strategy isn’t quite right. The reality is this: successful […]

FAQs About Media Interviews: What to Know Before You Say “Yes”

Being asked to do a media interview can feel exciting… and terrifying – all at once. Whether it’s a TV appearance, radio grab, podcast interview or print feature, the questions come quickly: What if I say the wrong thing? What should I wear? Where do I look? How do I control my nerves? These are […]

Adoni Media ranked in Top 20 Best PR Agencies in Australia

A comprehensive industry review has ranked Adoni Media as a leader in Australian PR and Media Training based on industry rankings, client results, and sector expertise. Founded in 2012 by Australian journalist, Leisa Goddard, Adoni Media has a stable of national and international clients including some of the largest publicly listed corporates and charities in […]

Why proactive PR is essential for insurance providers

In an industry where trust and reputation are crucial, proactive public relations (PR) plays a critical role for insurance companies. Balancing the need for positive brand exposure with the demands of crisis communication ensures these companies maintain their credibility and strengthen relationships with clients and stakeholders. By focusing on proactive PR strategies, insurers can highlight […]

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Adoni Media's library of PR, press, and media blogs