how public relations helps a business

The common mistakes made by PR professionals when pitching

Wednesday 13th February 2019  Posted in: Public Relations

With Public Relations (PR) professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story – but successful pitching, which leads to stories being published […]

leadership in crisis management

The importance of leadership in crisis management

Monday 11th February 2019  Posted in: Crisis Management

How you can be a figure of strength in the face of crisis Dealing with a crisis can be one of the most difficult tasks an individual or an organisation […]

celebrity crisis management

Celebrity Crisis Management: What can we learn?

Wednesday 6th February 2019  Posted in: Crisis Management, Public Relations

Source: The Independent  Gossip and scandal seem part of the celebrity lifestyle, and that’s why it’s vital the rich and famous have crisis management plans in place, to mitigate damage […]

How to handle crisis communication in the digital age

Tuesday 5th February 2019  Posted in: Crisis Management, Digital

Crises can make or break an organisation by impacting a company’s reputation. Since the introduction of social media, customers are more connected with businesses and brands than ever before and […]

Tips for success while completing your Media and Communications degree

Friday 1st February 2019  Posted in: Public Relations

After a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. With the […]

Why small businesses need Public Relations

Wednesday 30th January 2019  Posted in: Public Relations

Understanding the importance of Public Relations in business promotion can be difficult, particularly for start-ups or small businesses with major competitors who might find it daunting trying to build brand […]

A guide to preparing a crisis communication plan

Tuesday 29th January 2019  Posted in: Crisis Management, Public Relations

Knowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It’s standard practice for a business to respond to […]

types of issues in public relations

The challenges of modern PR

Friday 25th January 2019  Posted in: Public Relations, Publicity

Thanks to platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, it’s never been easier to share news – which for Public Relations (PR) […]

How hashtags are the key to PR success

Wednesday 23rd January 2019  Posted in: Digital

Social media strategies are integral to creating successful public relations (PR) campaigns. There are many tools you can use, and one of the most effective tools is hashtags. Instagram, Twitter […]

crisis communication and public relations

Breaking down crisis communication for your organisation

Monday 21st January 2019  Posted in: Crisis Management

A crisis can’t always be prevented, but when handled the right way, effective crisis communication can recover your business from even the most disastrous of situations, ensuring your company’s reputational […]