Crisis Management 101: Never say “No comment”

When a crisis hits, there is nothing worse for your reputation than saying “No comment”. That’s not quite true – you could make a series of career-ending errors with a damaging public statement – but “no comment” is a public relations nightmare all the same. Saying “no comment” often makes you look guilty. That’s because […]

Why proactive PR matters in healthcare

Proactive public relations (PR) is an indispensable tool for businesses and organisations in health. Organisations like Heart of Australia, which deliver vital healthcare services to under-served communities, can use PR and strategic communication to amplify their mission, raise awareness and funds. In a sector where countless initiatives compete for attention and funding, proactive PR ensures […]

The Media Training behind our top spokespeople in 2025

Australian business leaders seeking confident, credible media performance in 2025 chose Adoni Media for professional media training. From CEOs, board directors and senior executives across the corporate and not-for-profit sectors, to sports stars, political leaders and high-profile spokespeople, every participant shared the same challenge: the need to communicate with confidence, authority and control under media […]

December at Adoni Media: PR Campaign Success

With audiences on the move, lean newsroom teams and fierce competition for attention, cutting through at the end of the year requires clarity, relevance and smart timing. Throughout December, our focus was on helping clients stay visible with messages that genuinely mattered – from timely safety campaigns to targeted industry stories, alongside steady, behind-the-scenes support […]

Supporting Client Voices Across Australia in November

In November, Adoni Media continued to partner with clients across Australia to ensure their stories were told clearly, credibly and at scale. Our team worked strategically alongside organisations spanning health, technology, community services, fine art, retail and transport – delivering tailored public relations campaigns with the audiences that mattered most. November results at a glance: […]

How Adoni Media delivered national cut-through in October: PR, Media Training & Crisis Support

October flew by in a blur of busy news cycles, live interviews, tight deadlines and media opportunities – the kind of pace where strong public relations really comes to life. For our team, it meant seamlessly moving between campaign launches, media training sessions, live interviews and behind-the-scenes support, often within the same day. It was […]

Driving Important National Conversations Through PR in September

In September, Adoni Media delivered strong, strategic public relations outcomes for clients, ensuring their voices were heard in conversations that mattered across Australia. Through timely storytelling, targeted media engagement and trusted relationships with journalists nationwide, our team secured consistent coverage across radio, digital, print and television. September results included: 10 public relations campaigns launched 83 […]

The Smartest Time to Plan for a Crisis Is Before It Happens

If there’s one thing experience teaches all leaders, it’s that you can’t predict everything. A sudden complaint, a social media post taken the wrong way, or an internal issue that ends up in the news – it can happen to anyone. The question isn’t if something unexpected will happen, but how you’ll handle it when […]

From our interns: Paige’s experience

When I began my Bachelor of Business and Journalism at The University of Queensland, I knew that real-world experience would be the true test of everything I’d learned in lectures and tutorials. I was eager to move beyond textbooks and academic theory, and to immerse myself in the fast-paced, ever-evolving world of public relations. I wanted […]

How Adoni Media delivered 9m+ audience reach in August: PR & Media Training Successes

August was a powerhouse month for successful public relations campaigns for our Adoni Media PR team and our clients. The numbers speak volumes: 12 major public relations campaigns launched Clients secured 166 digital stories, 64 radio interviews, 24 TV appearances, and 13 newspaper articles, along with strong social media traction Combined audience reach exceeded 9 […]

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Adoni Media's library of PR, press, and media blogs