Video News Releases: Best practices for reaching TV, Digital, and Social Media

If you are looking to increase TV media coverage, boost your visibility online, and maximise the return on your next PR campaign, a professionally produced Video News Release (VNR) should be part of your communications strategy. Journalists, producers, and digital publishers are working to tighter deadlines than ever before. Newsrooms are expected to deliver content not just […]

What is Public Relations? A Complete Guide for Modern Businesses

Reputations can be built—or damaged—in a matter of minutes. Businesses no longer communicate with customers alone. They engage with employees, investors, regulators, industry peers and the public across multiple channels, often simultaneously. That’s why public relations has never been more important. Strategic public relations is about much more than generating headlines. It is about shaping […]

How to be crisis ready: 8 mistakes that can destroy your reputation

This blog is based on a keynote address by Adoni Media, Managing Director, Leisa Goddard, to the Trucking Australia 2026 conference on Hamilton Island, on 5 June 2026. Most businesses have a crisis plan for operational risks. But far fewer have a plan for what happens when the media calls. Whether you’re in transport, logistics, […]

10 Media Training Tips to help Executives Speak with Confidence

Whether you’re making a major announcement, responding to a crisis, or sharing your company’s success story, one thing is certain: how you communicate is just as important as what you communicate. Media interviews can raise your reputation – or undermine it in minutes. That’s why media training has become an essential professional development investment and […]

The biggest gap in Crisis Management is media readiness

You ran a crisis exercise. The IT Department performed. Legal was cautious. Operations moved fast. Then came the media interview and the feedback was “your spokesperson is not ready”. The CEO over-explained. The answers drifted. Empathy was missed. Key messages disappeared under pressure. One of the most common recommendations following a crisis simulation exercise is […]

Video News Release: The essential PR tool to secure media coverage

When Leadsun Australia partnered with Adoni Media to produce a Video News Release (VNR) to announce a new solar street lighting project in a remote part of New South Wales, the project was about far more than just infrastructure. It was about how to secure widespread media coverage despite the location in Darlington Point, more […]

Leisa Goddard: 30 years in news shaping crisis communications

Adoni Media Founder Leisa Goddard knows how news stories develop, how reputations are tested, and how quickly an issue can escalate when communication fails. A former TV journalist, war correspondent, and foreign correspondent, Ms Goddard has more than 30 years of media experience. She has been on the frontline for some of the best and […]

Why Sports Stars Can’t Afford to Ignore Proactive PR

In sport, talent and performance will get you noticed. But reputation is what keeps you relevant. For athletes, teams, and sporting organisations, public perception can make or break careers, sponsorships, and fan loyalty. That’s where proactive PR comes in. Proactive PR isn’t about scrambling when a crisis hits – it’s about taking control, shaping your […]

How to Choose the Right Spokesperson for Your Organisation

An organisation can have a strong brand strategy, clear messaging and a well-planned media campaign. Yet when the camera turns on or the journalist starts asking questions, success ultimately depends on one person: the spokesperson. At Adoni Media, spokesperson selection and media training are viewed not as tactical add-ons, but as core pillars of reputation […]

Cyber Security Crisis Management: Why AI threats demand whole-of-business preparedness

Adoni Media Founder Leisa Goddard has warned Australian organisations that cyber breaches are not just an IT issue and leaders must have trained “muscle memory” to successfully respond. A leader in crisis management, Ms Goddard was speaking at the Cultural Cyber Security (CCS) Symposium in Brisbane which is one of Australia’s leading cybersecurity conferences that […]

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