Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that […]
Read MoreMany studies indicate candidates that have effective communication skills are the most desirable in a workplace. There are many ways to drastically improve corporate communication skills, but it is first […]
Read MoreThey’re two terms that are often confused with each other – media relations and public relations. Aren’t they the same thing? It’s true that the lines between both of these […]
Read MoreA look at how we told Michelle Lee’s story Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman […]
Read MoreSocial media, whether we like it or not, is a tool that plays a vital role in communications. It allows news to spread faster than ever before, which in the […]
Read MoreIn with the new, and the old. While it is important to focus on maximising social media exposure, PR professionals should not disregard the value of traditional news media and […]
Read MoreWith Public Relations (PR) professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story – but successful pitching, which leads to stories being published […]
Read MoreHow you can be a figure of strength in the face of crisis Dealing with a crisis can be one of the most difficult tasks an individual or an organisation […]
Read MoreSource: The Independent Gossip and scandal seem part of the celebrity lifestyle, and that’s why it’s vital the rich and famous have crisis management plans in place, to mitigate damage […]
Read MoreCrises can make or break an organisation by impacting a company’s reputation. Since the introduction of social media, customers are more connected with businesses and brands than ever before and […]
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