Blog

Adoni Media's library of PR, press, and media blogs

 The biggest gap in Crisis Management is media readiness

The biggest gap in Crisis Management is media readiness

    You ran a crisis exercise. The IT Department performed. Legal was cautious. Operations moved fast. Then came the media interview and the feedback was “your spokesperson is not ready”. The CEO over-explained. The answers drifted. Empathy was missed. Key messages disappeared under pressure. One of the most common recommendations following a crisis simulation exercise is […]
    Read More
     Video News Release: The essential PR tool to secure media coverage

    Video News Release: The essential PR tool to secure media coverage

      When Leadsun Australia partnered with Adoni Media to produce a Video News Release (VNR) to announce a new solar street lighting project in a remote part of New South Wales, the project was about far more than just infrastructure. It was about how to secure widespread media coverage despite the location in Darlington Point, more […]
      Read More
       Leisa Goddard: 30 years in news shaping crisis communications

      Leisa Goddard: 30 years in news shaping crisis communications

        Adoni Media Founder Leisa Goddard knows how news stories develop, how reputations are tested, and how quickly an issue can escalate when communication fails. A former TV journalist, war correspondent, and foreign correspondent, Ms Goddard has more than 30 years of media experience. She has been on the frontline for some of the best and […]
        Read More
         Why Sports Stars Can’t Afford to Ignore Proactive PR

        Why Sports Stars Can’t Afford to Ignore Proactive PR

          In sport, talent and performance will get you noticed. But reputation is what keeps you relevant. For athletes, teams, and sporting organisations, public perception can make or break careers, sponsorships, and fan loyalty. That’s where proactive PR comes in. Proactive PR isn’t about scrambling when a crisis hits – it’s about taking control, shaping your […]
          Read More
           How to Choose the Right Spokesperson for Your Organisation

          How to Choose the Right Spokesperson for Your Organisation

            An organisation can have a strong brand strategy, clear messaging and a well-planned media campaign. Yet when the camera turns on or the journalist starts asking questions, success ultimately depends on one person: the spokesperson. At Adoni Media, spokesperson selection and media training are viewed not as tactical add-ons, but as core pillars of reputation […]
            Read More
             Adoni Media wins two honours at 2026 Australian Enterprise Awards

            Adoni Media wins two honours at 2026 Australian Enterprise Awards

              Adoni Media has been named a double award winner in the 2026 Australian Enterprise Awards for excellence in Media Training and as a trusted PR agency. The awards, in their ninth year, are presented by APAC Insider Magazine and celebrate excellence, innovation, and measurable impact. Awards Co-ordinator Melissa Bramall said: “The awards recognise the best […]
              Read More
               Why Your PR Pitches Aren’t Working – And How to Fix Them

              Why Your PR Pitches Aren’t Working – And How to Fix Them

                You’ve spent hours crafting what feels like the perfect media pitch, a polished subject line, a strong angle, all the right details and yet… crickets. No replies. No coverage. No traction. It’s frustrating. And it happens to even experienced Public Relations (PR) teams when the PR strategy isn’t quite right. The reality is this: successful […]
                Read More
                 FAQs About Media Interviews: What to Know Before You Say “Yes”

                FAQs About Media Interviews: What to Know Before You Say “Yes”

                  Being asked to do a media interview can feel exciting… and terrifying – all at once. Whether it’s a TV appearance, radio grab, podcast interview or print feature, the questions come quickly: What if I say the wrong thing? What should I wear? Where do I look? How do I control my nerves? These are […]
                  Read More
                   Adoni Media ranked in Top 20 Best PR Agencies in Australia

                  Adoni Media ranked in Top 20 Best PR Agencies in Australia

                    A comprehensive industry review has ranked Adoni Media as a leader in Australian PR and Media Training based on industry rankings, client results, and sector expertise. Founded in 2012 by Australian journalist, Leisa Goddard, Adoni Media has a stable of national and international clients including some of the largest publicly listed corporates and charities in […]
                    Read More