weather girl green dress

What to wear for a television interview?

Thursday 17th May 2018  Posted in: Media Training

In today’s technological world, visuals are everything. So, you may need to be ready for the camera at any time. If you’re story has been picked up and you’ve been […]

What to do if a journalist comes calling

Friday 11th May 2018  Posted in: Crisis Management, Media Training, Publicity

How to handle an interview request the right way When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, […]

what makes the news

What makes the news?

Thursday 3rd May 2018  Posted in: Publicity

What you need to put together a news story Have you ever wondered why a story was featured in the news or even how the media decides what stories are […]

paid, owned, and earned media

The difference between earned, paid and owned media

Monday 30th April 2018  Posted in: Publicity

What do the terms even mean? Owned, paid and earned media are terms you may have heard bandied around by PR, marketing and digital specialists. What do they mean? In […]

crisis comms

Crisis Communications: Is it important and how effective is it?

Thursday 26th April 2018  Posted in: Crisis Management

What is Crisis Communications? Every business or organisation can be susceptible to a crisis. Crisis Communication is a vital tool in minimising damage to a company’s public image. Effective crisis […]

newspapers

5 tips to creating an effective media release

Monday 23rd April 2018  Posted in: Publicity

The importance of a media release WRITING AND SENDING a media release is one the most effective ways to pitch your story to a newsroom. A release can be an […]

presenting the dos and donts

The dos and don’ts of presenting

Friday 20th April 2018  Posted in: Media Training, Publicity

The key tips you need to feel confident and comfortable in front of a reporter Presenting is a hard skill to master. Most people find it daunting to stand in […]

TV newsroom

How to pitch to a newsroom

Monday 16th April 2018  Posted in: Media Training, Publicity

Ever wanted to pitch your story to a newsroom? Here’s how Newsrooms are busy places. In fact, with digital and online content growing by the day (seemingly by the hour!) […]

media lingo

Speaking the media lingo

Thursday 5th April 2018  Posted in: Media Training

Like most industries, the media has its own set of technical jargon that might seem like another language if you’re not in the know. A TV journo will arrive to […]

The importance of finding your story

Wednesday 4th April 2018  Posted in: Publicity

Every business wants publicity – but how can you get the media coverage you need to grow your audience and sales? A good media story doesn’t necessarily talk about a […]