Lisa Wilkinson Lisa Wilkinson began her career as editor at Dolly Magazine and Cleo. She quickly moved to presenting the 2000 Summer Olympics with The Morning Shift. In 2005, Lisa […]
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What you need to know Professional bios are usually the most important piece that you’ll ever write. First impressions count, so bios also help you to promote your own personal […]
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How to interview like a journalist Are you considering getting into journalism? You better learn how to conduct an interview. Interviewing is more than just asking questions. It’s about connecting […]
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Writing and Sending a Press Release A media (or press) release is an effective way to disperse news about an event, organisation or person and gain publicity. As you need […]
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Never underestimate the importance of pictures Photos and video are incredibly important in capturing audience attention and cannot be underestimated in our increasingly visual world. The ease in which […]
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How to Prepare for a Radio Interview Despite the rise of various digital formats, radio still maintains a strong and vital presence within the media industry. The main advantage of […]
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A good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. Nowadays, news and social media come hand-in-hand. Knowing how and […]
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How they work and why they’re useful We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly […]
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Why and how to network Networking is a vital for any individual who wants to connect and engage with people for mutual benefits – and is especially important in media […]
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To acquire media coverage, you first must understand how the media works and what journalists are looking for in a story or source. If you’re starting out in your business […]
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