Five essentials for cultivating media relationships

Forming strong media relationships is a vital component to being a successful Public Relations (PR) professional. Most journalists receive hundreds of pitches a day and many get ignored, regardless of how well they’re written. Unfortunately, competition for a journalist’s time is fiercer than ever and emails from an unfamiliar source only makes a journalist less […]

Crisis Management Planning: How to recover from a crisis

Crisis management planning is essential to every business. The recovery stage after a crisis is often underappreciated or skipped entirely despite its vital role in restoring confidence and trust in an organisation. After a business experiences a crisis, it needs to act quickly, with a strategy already in place. Adoni Media Managing Director Leisa Goddard […]

How to stay proactive on social media platforms

Too often, businesses are on social media platforms but fail to keep it updated. With the increase in digital communication channels, social media management is essential and neglecting it can damage your brand and opportunity for new clients. Building a social media presence may seem daunting at first, but being proactive only takes a small […]

How to leverage your media success

Knowing how to leverage your media success is essential. Has your business been mentioned in a newspaper article? Or maybe one of your great PR stories has been published to a top online platform? Harnessing the power of Public Relations in your business can create opportunities for you to further enhance your presence in the […]

How to find work experience while studying

Venturing into the PR industry while studying can be difficult if you don’t know where to begin. Gaining work experience is a great way to display your skills in a real world workplace environment. To really grab an employer’s attention, you need to stand out from the competition! Here are a few tips to help […]

How to turn bad news into good publicity

The media loves controversy, and in that there can be good media opportunities if you know how to play it. When a Sunshine Coast Council slapped a family with a $652 fine for having a basketball hoop on their footpath for the local kids to play after school the story gained national media attention. On […]

From our interns: Em’s experience

Being in my third year at QUT studying for a Mass Communications degree, I was eager to finally gain some experience and get insight into the world of PR. I am beyond thankful to have had my first internship experience at Adoni. Not only is Adoni an award-winning and well-renowned firm, but the team were […]

From our interns: Irina’s experience

As a second-year student completing my Bachelor of Business (Public Relations)/ Bachelor of Media and Communications degrees, and who has already completed an internship at 4ZZZ, I was ready to take on something which would give me the skills to gain a head start in the PR industry. I never expected to gain an internship […]

Effective political communications amid a crisis

Combating crises and effective political communication with a nation through tough times is a vital responsibility of political leaders. With the Australian Federal election just around the corner, our Communications team has looked back at some examples of effective and successful political crisis management, where nations turned to their leaders for help and assurance during […]

Adoni Media PR agency ranked among top in the world

PR agency, Adoni Media, founded by Australian television journalist, Leisa Goddard has been named as one of the top communications and reputation management firms in the world. Adoni Media achieved national and international coverage for Australia’s world record holding ocean rower, Michelle Lee, and gained widespread international traction with a worldwide natural medicine campaign called […]

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Adoni Media's library of PR, press, and media blogs