“CEOs and leaders are given pages of key messages but it’s not until media training that most stop and put them into their own words. Media training isn’t just about improving presentation skills and techniques, it’s about finding ways to better connect with your audience,” – Leisa Goddard
Training to prepare for every media scenario
With the explosion of social media and the insatiable 24-hour news cycle, a story can become global in seconds.
How are you placed to deal with a phone call from a journalist?
What would you do if you were ambushed by a television crew?
Adoni’s media trainers use their decades of experience to help you understand your rights, give you the tools to manage a surprise interview and teach you the techniques needed to help control an interview.
What is Media Training?
Media training is a half or full day workshop that prepares individuals or groups to respond to and manage media situations. During training participants learn:
- What is newsworthy?
- What to do when a journalist calls
- What journalists want?
- Interview techniques
- How to develop key messages to control an interview
- Techniques for delivering effective interview grabs
- Body language
- Overcoming nerves
- Breathing for confidence
- Public speaking techniques
- Online presentation tips
- How to respond in a crisis
Why having a trained spokesperson in a crisis is essential
Boards consider media training for senior executives essential to risk mitigation.
Adoni provides specialised crisis management consulting services and media training is an important pillar of a company’s crisis communication plan.
Too often media attention comes when leaders are not prepared and that puts their reputation at risk and damages the company’s brand trust and share price.
Accidents, scandals, failures in governance and third-party controversies can create a media frenzy. As a team, Adoni regularly manages crises and it’s at that point that all parties want to know there is a clear, confident and concise spokesperson ready to face the media.