HOW TO INCREASE BRAND AWARENESS AFTER SECURING MEDIA COVERAGE

A PR agency or media consultant worth their retainer will tell you to make the journalist’s work, work for you. So, how do you do that? The answer is use it to increase your brand awareness. As a media consultant, I tell my Adoni Media clients there are six simple strategies. 1. Link it Showcase the […]

THE DO’S AND DONT’S OF RESPONDING TO JOURNALISTS

When a journalist calls requesting an interview about you or your company – what do you do? Chances are there is a moment or two of panic. For even the most experienced public speakers the idea of being interviewed can be terrifying but, refusing to speak to a journalist is never the answer. At best […]

Holy Cow! A book by Farmer Gregie

A Dairy farmer writes a book Struggling dairy farmer (farmer Greggie) came to Adoni with the intention of gaining media coverage around his new book memoir about his experience as a dairy farmer. The book was written by farmer Greggie to connect consumers with the farmer and in turn change peoples milk buying habits. So, […]

BRIDGING YOUR WAY TO A GOOD INTERVIEW

Are you prepared to answer the tricky questions? Don’t panic! The answer to having a good interview is to learn and use a very simple interview technique called bridging. Let me explain how it works. Most politicians and media trained executives you see can keep media interviews centered around their key messages. They can seamlessly transition […]

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Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.

Swami Vivekananda

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