Australia’s newest arts destination days from launching

With just 8 days until the Sydney Coliseum Theatre opens at West HQ in Sydney, we took 7 News on an exclusive behind the scenes look. A star-studded line up will launch the theatre. David Campbell and the Sydney Symphony Orchestra will kick off performances on December 12, ahead of Tina Arena, Dame Edna, and […]

LinkedIn tips for your business

Do you need some LinkedIn tips? LinkedIn, as a social media platform, has evolved into more than just a place to look for a new job. If used effectively, it can be a great platform to grow your brand, engage with a professional audience and build relationships within your industry. Here are some LinkedIn tips […]

Woolworth’s Crisis Management: What can we learn?

After receiving environmental backlash comments in opposition to Woolworths Ooshie’s collectables, the company decided to repair its image and take a new direction in the ever-growing collectable market. Woolworths originally released the Ooshie Disney collectables as a response to the extreme success of Coles plastic collectable minis last year. Once Woolworths released their campaign, both Coles and Woolworth’s faced backlash from the general public and media. […]

From our interns: Georgia’s experience

As I entered my last year of a Bachelor of Journalism and Business Management, I was itching to get into a workplace and gain some real-world experience. I have an interest in journalism, business, content writing and marketing, so I was eager to find an organisation that could offer me experience in all these areas. I first […]

Public Relations: Why is timing important?

Public relations is all about the here and now. As a business, it’s important that as news comes in, you’re the first to know. This doesn’t just go for local news and industry specific news, but global news, too. Being timely is about more than keeping an eye on Twitter’s trending homepage – it’s about […]

Media tracking for business success

Media tracking plays a crucial role in measuring media success. Gone are the days where the only way to find out what is being said about your business is to manually flick through newspapers, glue your eyes to the TV or have the radio on. Technological advancements are giving us dynamic digitised content with the […]

Four ways to use social media to your advantage

In the digital age we live in, PR agencies can no longer avoid the impact social media has on the industry. With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential clients. Adoni Media has established a presence on several social media platforms […]

From our interns: Riley’s experience

As I neared the end of my second year at QUT, studying a double degree in Business/ Media and Communications, I knew getting ahead of the game and gaining industry experience was priceless. While I was lucky enough to already have an internship at another communications agency under my belt, I was eager to delve […]

Why your marketing strategy should include video

How effective is your marketing strategy? As a business owner you’re probably looking for the most cost effective way to stand out above your competition. Whether you’re looking to attract more customers to your business or have a new product you’re wanting to promote, videos are one of the best ways to boost customer education […]

How burnout is affecting the public relations industry

Public Relations (PR) has been labelled as one of the most stressful careers in 2019. With the burnout epidemic becoming a frequent topic of conversation it is important to recognise the ways your PR team can work to their best ability in a low stress environment. What does burnout mean? According to the World Health […]

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