How burnout is affecting the public relations industry

Public Relations (PR) has been labelled as one of the most stressful careers in 2019. With the burnout epidemic becoming a frequent topic of conversation it is important to recognise the ways your PR team can work to their best ability in a low stress environment. What does burnout mean? According to the World Health […]

Kellogg’s change it up for Australian farmers

Have you ever wondered how Kellogg’s became a household name? It’s all down to the Aussie farmer. For the better part of a century, Kellogg’s has produced some of Australia’s favourite breakfast cereals, originating with the classic Corn Flakes right through to All-Bran, Froot Loops and Special K. Throughout this time, more than two thirds […]

Now facebook hides ‘Like Count’

As part of a new test in Australia, Facebook will hide the number of times the ‘like’ button has been tapped on a post. With growing concern over the impact social media has on mental health, Facebook, which owns Instagram, is following Instagram’s footsteps, and is reviewing its technology to improve how users feel when they […]

Rival brands join hands for a good cause

It’s common for people to have a ‘go-to’ favourite fast food burger, whether it’s the McDonalds’ Big Mac or the Whopper from Hungry Jacks (or overseas, Burger King). While the competition between these two chains is fierce, McDonalds and Burger King have put aside their long-time rivalry for a day as part of a brilliant […]

From our interns: Maddy’s experience

My internship experience started a little differently to others. One of my lecturers at university sent around an email to our cohort titled “Leisa Goddard Excellence in Media Scholarship”. I felt compelled to open the email and learn more. At first, it felt intimidating to send in my CV and a writing piece to an […]

Adoni Media expands to the West Coast

Australia’s leading Public Relations and digital agency Adoni Media is officially open for business in Perth. Founder and Managing Director Leisa Goddard says she is thrilled to expand the company’s services to the west coast and continue growing the Adoni Media team. “From opening Adoni Media in 2012, I remember thinking if I just had […]

How to create an effective campaign

A huge part of Public Relations is producing creative and engaging content that resonates with audiences and the media. Most successful campaigns effectively understand their target demographics while catering to the current media environment and pushing the boundaries. At Adoni Media, we have a team of professionals who have worked across many campaigns, big and […]

Failed PR campaigns we can learn from

As the saying goes, we all learn from mistakes. Analysing failed PR campaigns is an effective way to reflect on which factors contribute to the success of a campaign. 2009 Dominos YouTube scandal Two Dominos employees took to YouTube in 2009 to get their 15-minutes of fame, and they achieved their goal. During a shift […]

Cover letter examples: How to stand out

Do you need cover letter examples? With graduation looming for some, the panic of updating your resume and cover letter for applications is starting to set in. It’s easy to disregard your cover letter and focus on your resume, however, recruiters and hiring managers will receive hundreds of applications at a time. Writing a killer […]

From our interns: Zoe’s experience

In the last semester of my Bachelor of Communications (major PR; minor Advertising) I chose an internship course. My first step was to find a company that would allow me in the building. So, I began my search and Googled, “best PR company Brisbane”. Enter Adoni Media. I had one non-negotiable when looking for a […]

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Adoni Media's library of PR, press, and media blogs