Public Relations

Adoni Media's experience gives you a PR advantage

PR & CORPORATE COMMUNICATIONS

Creating PR campaigns & connecting you to our media network so your story is heard

The experience of our Adoni Media team is your advantage in differentiating yourself in the market, reaching your target audience, and influencing decision makers through informed, creative, and strategic communication.

With Adoni Media, the same news bosses, senior journalists, producers, and broadcasters who ran newsrooms in Australia are now on your side working to help you achieve your PR goals.

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What our clients are saying:

Adoni Media's Public Relations Services

Media Relations

Unlock access to the team’s personal network of media contacts and a national database of editors, journalists, producers, and presenters across TV, radio, print, and online.

Successful Media Relations is built on strong relationships and having the experience to know who to talk to and which programs and publications are best for achieving the objective of your PR brief.

Media Training

Prepare executives and key spokespeople with practical on camera media training that teaches the skills and techniques to feel confident in managing media interviews and public speaking.

Personalised coaching in a working TV studio or a boardroom where we bring a full-sized TV camera and broadcast equipment to help improve presentation style, messaging, and delivery.

Crisis Management

Be crisis ready and plan for how to respond to media attention when the unexpected happens and business continuity, your reputation, and potentially human life is at risk.

Adoni Media partners with a leader in risk management to prepare clients, to audit policies and procedures, and run crisis simulations so your response becomes a muscle memory.

Corporate Affairs

We deliver strategies, messaging, and support to clearly communicate with internal and external stakeholders whether you are running a medium sized business, an SME, or a corporate organisation.

Govt Relations

Speak directly to government stakeholders and influence public policy changes with Adoni Media’s wide network of press and policy contacts at a local, state, and federal level.

Video Production

Provide journalists with the video footage and interview ‘grabs’ they need to tell your story. Adding a Video News Release to your PR tool kit increases your chances of media coverage.

Work with PR and media experts

Make Our Experience Your PR Advantage

Trusted by

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Disney
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QPac
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Leadsun
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Mission-Australia
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Royal Ballet
Lighthouse-Foundation
Queensland-Ballet
Opera-Queensland
Aurizon
craveable-brands
Oporto
Queensland-Museum
Westfield
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Shine-Lawyers
Bayer
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Cirque-du-Soleil
RSL-South-Australia
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West HQ
nbn
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CSIRO
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Veteran-Support-Force
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Mount-Isa-City-Council
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Place
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Australian-Road-Safety-Foundation
Port-of-Brisbane
Australian-Wildlife-Conservancy
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New-Hope-Group
Parkinsons-Queensland
KLM-Solicitors
PCYC-Queensland
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May-Pay-Now
Total-Environment-Centre
Home-Instead
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Kynd
The-Public-Trustee
Outland-Denim
Empire-Group
NAMDS
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Trusted experience

We deliver results because we know how the media works, can develop PR strategies to maximise your reach, and know how to connect you with your target audience.

Adoni Media has more than a decade of delivering campaigns that have created policy change, launched brands into new markets, announced billion dollar development projects, delivered “unprecedented” publicity for charities such as The Salvation Army, confidentially advised industry bodies in high-stakes government and community advocacy, and provided crisis management support when reputations are at risk.

Award-winning

Adoni Media is an award-winning, independent PR agency servicing clients across Australia.

Founded in 2012 by award-winning journalist and media expert, Leisa Goddard, the firm is continually ranked as one of Australia’s top PR agencies.

In 2018, Adoni Media won a national health industry award and was a finalist in the prestigious Mumbrella CommsCon Awards for a government relations campaign.

In 2022, Leisa was a finalist for B&T’s public relations leader award and named in the top Women in Media list for Australia.

Industry standards

Adoni Media is an agency member of the Public Relations Institute of Australia (PRIA) and adheres to the highest standards of ethical practice and professional competence in accordance with the PRIA Code of Ethics.

Under the PRIA Code of Practice, Adoni Media observes the highest standards in the practice of public relations and adheres to the highest standards of accuracy and truth.

Make our experience your PR advantage.

We do more than create campaigns. We teach you how to communicate them.

We know how the media works and what journalists across TV, radio, and print need so that is what we deliver.

We do not believe in the easy, 'one-size-fits-all' approach to PR and media releases.

Tailored and targeted PR

We give you informed and honest advice to identify your best opportunity and create a tailored campaign that is targeted to relevant locations, media markets, and industry publications.

Media ready spokespeople

We can then prepare you with media training to teach you the interview skills and presentation techniques to be a confident spokesperson for the campaign.

Video to tell your story

And we think in terms of pictures. As former TV reporters we know providing video footage as part of your PR tool kit can help gain widespread TV coverage. We have a network of professional TV cameramen and producers around Australia who film and edit a Video News Release (VNR) that we send to journalists to help them tell your story.

It is an approach to storytelling that works. For our clients, it's achieved millions of dollars in free media coverage. You'll find examples here.

We share the common goal of wanting to achieve maximum reach, impact, and ROI

For some clients the goal is growing brand awareness and raising the profile of key leaders. For others it's strengthening their reputation and educating stakeholders to drive growth and support B2B and B2C campaigns.

In times of crisis, it is navigating the often complex situations and issues that can have a material impact on the business.

We learn your voice

Our commitment is to work as an extension of your team to learn your voice, values, and culture.

This means approvals are easier because we know your messaging. When there's a call for reactive media, we are faster at responding.

Adoni Media's senior PR team has previously worked at some of the highest levels of Australian media, government affairs, and corporate communications.

Founder and Managing Director Leisa Goddard has more than 30 years of media and PR experience. She is a trusted advisor who has led award-winning and influential government relations and PR campaigns.

Expert opinion

Leisa Goddard and the team are acutely across the daily news cycle and alert to the impact and opportunity it presents for clients to provide expert commentary and perspective.

Adoni Media has continued success in positioning clients as 'go-to' media spokespeople and thought leaders from advocacy groups, industry, and charity.

Ready to grow your business through PR?