Content planning: How to source content for your business

    Do you struggle with content plannng? We’ve all heard the phrase ‘content is king’, and we are currently operating in a world where business owners are expected to not only have profiles on multiple platforms, you also have to be constantly active to remain relevant and credible!

    While it can seem like a lot of work, forward planning and a solid content strategy can allow for consistent and frequent content. As a bonus, when written correctly, it can help improve your Search Engine Optimisation (SEO).

    Content planning: How to source content for your business

    The digital team at Adoni Media have put together their tips for idea generation for content planning.

    Showcase your team

    Chances are, you have a great team working for your business, so why not showcase them? Not only does this show your target market who is behind your brand, it can also add a human element and personality to your business. Plus, it can make your staff feel appreciated to be promoted as proud members of your team and provides the opportunity for on-sharing to their wider network, allowing for potential growth to your audience base.

    How can I do this?

    • ‘Meet the team’ blog posts
    • Bio pages on your website
    • A social media series introducing each of your team
    • ‘Instagram takeover’ – let them have control of the business’ Instagram story for the day

    Keep up with the news & provide expert opinion

    Keeping up with the news can be a great way to source inspiration for your content. If there are major changes occurring in your industry, this is the perfect opportunity to write some relevant content and share with your audience (see Adoni Media’s response to Instagram’s recent major changes). Reacting in a timely manner positions you as a leader in your field, provides credibility, and puts you front of mind for potential customers. If there is a market problem or opportunity in your industry, don’t forget to mention how your business’s offerings can provide the solution!

    How can I do this?

    • Share a news story on LinkedIn and add your own comments
    • Write a blog on your website
    • Comment on industry articles from your business account
    • Volunteer your time as a panellist/guest speaker at industry events

    Showcase your success stories

    If you’re doing your job right, you will have success stories for how you have helped a customer achieve their desired outcome. This is always an opportunity to showcase what you do and why potential customers should choose you over your competitors. For example, at Adoni Media we showcase media coverage we have achieved for our clients, as a leading public relations agency. It’s a win-win-win situation – it makes your business look good, further promotes your client and keeps that relationship strong, and provides credibility to anyone considering your business in future.

    How can I do this?

    • Write case studies and publish to your website or LinkedIn articles
    • Share client testimonials on tiles or through videos
    • Post imagery to your social media of campaigns, projects and finished products.