Why your organisation needs a crisis communication plan

There is not a corporation, organisation, or company that can avoid workplace crises – it’s part of the fast-paced modern world we live in. That’s why being proactive and having a blueprint on how to respond to unexpected events or incidents, is essential for any business. A well-planned response devised by an experienced PR/Media Agency […]

Why Media Training Is Important

To speak confidently to the media and understand the techniques to manage an interview takes Media Training. The best media spokespeople, industry leaders, politicians, and sports stars that you see on TV and across the media have completed Media Training courses to learn how to prepare for an interview, know what to expect from a […]

The Top Ten tips for radio interviews and how to achieve radio coverage

Do you know the best ways to use the incredible power of radio to boost your storytelling and achieve your PR and communication goals? AM, FM and DAB radio stations can give you access to tell your story to a huge audience, while giving the listener what feels like a very personal listening experience. To […]

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]

Why Radio Needs To Be Part Of Your PR Plan

By Monique Dews, Director of Accounts and Strategy, Adoni Media As a Capital City Newsreader, Presenter, and radio professional for more than 20 years, I admit my bias on the incredible power of this traditional medium. AM FM Radio is the rarest of offerings – it can provide vast reach, but also a deeply personal […]

How to make headline news for your business

Making headline news for your business is an effective way to help your brand stand out from your competitors. For corporations, CEOs, and executives, securing news headlines is just one of the aims of a targeted, well-crafted PR strategy to help boost your brand’s visibility and credibility. However, breaking through all the noise and capturing […]

Introduction to Public Relations: PR101

Public Relations is a powerful component of any successful communication strategy for businesses and organisations looking to increase brand awareness and protect their reputation. PR involves generating campaigns to gain earned media coverage. Having a business name appear in the news, helps to maintain a positive public image by creating trust and credibility with a […]

Internship at Adoni Media: Grace’s Experience

With my bachelor’s degree in business international, majoring in public relations and management, coming to an end, I knew it was time to gain industry experience to better prepare me for my chosen career in public relations. I was extremely eager to find out what life was like in the industry I chose, and to […]

How much does Public Relations cost in Australia?

Public Relations or PR plays a crucial role in shaping a company’s image, reputation, and success. Whether you’re a small startup, a not-for-profit organisation, or a major corporation, investing in PR helps your business connect with its target audience through strategic communications. However, one common question executives and marketing teams often ask is: How much […]

Media training in a working TV studio or boardroom

Media training teaches you the skills and techniques to be a clear and concise spokesperson and to present with confidence. Whether it takes place in a working TV studio or boardroom, media training is important for anyone – CEO, executive, or spokesperson – required to speak publicly to help promote their business or organisation. Access […]

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Adoni Media's library of PR, press, and media blogs