How Adoni Media delivered 9m+ audience reach in August: PR & Media Training Successes

    August was a powerhouse month for successful public relations campaigns for our Adoni Media PR team and our clients.

    The numbers speak volumes:

    • 12 major public relations campaigns launched

    • Clients secured 166 digital stories, 64 radio interviews, 24 TV appearances, and 13 newspaper articles, along with strong social media traction

    • Combined audience reach exceeded 9 million Australians

    What’s equally as impressive is the scope of the subject matter for the PR campaigns in August. Our team of Adoni Media PR experts found interesting angles and opportunities for clients to contribute to National Homelessness Week through to special features and mentions for Tradies Health Month.

    A win worth celebrating was our support in generating awareness and media coverage for prostate cancer charity, It’s a Bloke Thing, which raised a record $3 million plus at its annual fundraising luncheon.

    Then there were the headlines, talkback radio and live TV spots for the attention grabbing search for Australia’s Worst Boss for our HR tech client and national coverage for the annual State of Real Estate report for our property tech PR partner.

    How do we get the Public Relations results we do? We are strategic about the angles we choose, how we pitch, and the media markets we target.

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    Client Highlights for August 2025

    InfoTrack

    InfoTrack’s highly anticipated State of Real Estate Report launched with serious momentum. We secured a Seven News exclusive that opened the floodgates to national coverage across Nine, Daily Mail Australia, The Sunday Times, and dozens more.

    We secured over 115 pieces of coverage across print, digital, and broadcast, reaching more than 1 million property-focused Australians and positioning InfoTrack as the go-to authority in real estate insights.

    Compono

    Compono’s Worst Boss campaign combined hard-hitting workplace statistics with real stories that resonated with employees everywhere, sparking conversations across the country.

    Coverage spanned 46 media outlets – including Nine News, The Courier-Mail, Gold Coast Bulletin, and the Daily Telegraph – reaching 3 million people with an advertising value exceeding $480,000. By championing better leadership, Compono showed how strategic PR drives both awareness and genuine conversation.

    It’s a Bloke Thing

    The 15th annual It’s a Bloke Thing luncheon was something special. Drawing leading figures from business and entertainment, the event raised more than $3 million for prostate cancer research in a single day.

    Media coverage included ABC Queensland, Seven News, The Courier-Mail, and leading radio outlets helped us reach over 290,000 Australians, cementing the event’s reputation as one of the country’s most impactful charity fundraisers.

    Media Training

    While the PR team was busy our Media Training coaches and Managing Director, Leisa Goddard, were just as busy preparing executives and spokespeople for media interviews. As Australia’s most experienced Media Training team, the Adoni Media coaches are in hot demand. In August they facilitated one-on-one Media Training and group sessions around Australia.  Clients media trained in August came from a diverse range of sectors including politics, energy, tourism and business. Each participant walked away with sharper messaging, stronger on-camera presence, and the confidence to handle even the toughest questions.

    How Adoni Media Delivers High-Impact Public Relations & Media Training

    • Strategic storytelling & media angles: We identify unique, newsworthy hooks to pitch to journalists.

    • Targeted media pitching: We know which media markets, programs, and journalists will best amplify your story.

    • Deep media experience: Our team includes former senior journalists, news producers, and media insiders who know how newsrooms operate.

    • Comprehensive approach: We combine PR campaigns with media training, so your team is prepared to deliver under pressure.

    • Proven results: The numbers back us — millions in reach, high ad value, and strong media presence.

    Looking ahead 

    With six new clients on board, September is shaping up to be another win.

    If you’re ready to explore how strategic Public Relations or Media Training can strengthen your media capability, we’d love to help.

    Connect with us via the ‘Contact Us’ button below.