How to write effective key messages

Key messaging creates the fundamental building block of any effective communications plan. If you don’t know what it is that sets your business apart from competitors, neither will the media and neither will your customers. Key messages aren’t just talking points for your spokespeople when talking to the media. They’re the things that define what […]

Hollywood’s red carpet changed the face of PR in Australia

Award-winning journalist Leisa Goddard brought the idea of Electronic Press Kits from America to pioneer the use of Video News Releases in Australia, helping organisations in a range of sectors, from the arts to resources to charities, gain millions of dollars of media coverage. With excessive demand for interviews, Hollywood actors have long relied on […]

Why your organisation needs a crisis communication plan

There is not a corporation, organisation, or company that can avoid workplace crises – it’s part of the fast-paced modern world we live in. That’s why being proactive and having a blueprint on how to respond to unexpected events or incidents, is essential for any business. A well-planned response devised by an experienced PR/Media Agency […]

Why Media Training Is Important

In today’s fast-moving media climate, every statement has the potential to quickly become headline news. Whether you are an emerging entrepreneur, a seasoned executive, or someone aiming to enhance you or your company’s public profile, it’s critical to master the art of effective communication, for both you and your organisation. And one of the most […]

The Top Ten tips for radio interviews and how to achieve radio coverage

Do you know the best ways to use the incredible power of radio to boost your storytelling and achieve your PR and communication goals? AM, FM and DAB radio stations can give you access to tell your story to a huge audience, while giving the listener what feels like a very personal listening experience. To […]

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]

Why Radio Needs To Be Part Of Your PR Plan

By Monique Dews, Director of Accounts and Strategy, Adoni Media As a Capital City Newsreader, Presenter, and radio professional for more than 20 years, I admit my bias on the incredible power of this traditional medium. AM FM Radio is the rarest of offerings – it can provide vast reach, but also a deeply personal […]

How to make headline news for your business

Making headline news for your business is an effective way to help your brand stand out from your competitors. For corporations, CEOs, and executives, securing news headlines is just one of the aims of a targeted, well-crafted PR strategy to help boost your brand’s visibility and credibility. However, breaking through all the noise and capturing […]

Introduction to Public Relations: PR101

Public Relations is a powerful component of any successful communication strategy for businesses and organisations looking to increase brand awareness and protect their reputation. PR involves generating campaigns to gain earned media coverage. Having a business name appear in the news, helps to maintain a positive public image by creating trust and credibility with a […]

Internship at Adoni Media: Grace’s Experience

With my bachelor’s degree in business international, majoring in public relations and management, coming to an end, I knew it was time to gain industry experience to better prepare me for my chosen career in public relations. I was extremely eager to find out what life was like in the industry I chose, and to […]

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