media relations 101

Media Relations 101: How does it differ from public relations?

Wednesday 20th March 2019  Posted in: Public Relations

They’re two terms that are often confused with each other – media relations and public relations. Aren’t they the same thing? It’s true that the lines between both of these […]

Introducing Australia’s newest sporting legend

Monday 18th March 2019  Posted in: Public Relations, Publicity

A look at how we told Michelle Lee’s story Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman […]

The pros and cons of social media during a crisis

Monday 11th March 2019  Posted in: Digital

Social media, whether we like it or not, is a tool that plays a vital role in communications. It allows news to spread faster than ever before, which in the […]

Why publicity through traditional media is important

Friday 8th March 2019  Posted in: Public Relations

In with the new, and the old. While it is important to focus on maximising social media exposure, PR professionals should not disregard the value of traditional news media and […]

The common mistakes made by PR professionals when pitching

Wednesday 13th February 2019  Posted in: Public Relations

With Public Relations (PR) professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story – but successful pitching, which leads to stories being published […]

leadership in crisis management

The importance of leadership in crisis management

Monday 11th February 2019  Posted in: Crisis Management

How you can be a figure of strength in the face of crisis Dealing with a crisis can be one of the most difficult tasks an individual or an organisation […]

celebrity crisis management

Celebrity Crisis Management: What can we learn?

Wednesday 6th February 2019  Posted in: Crisis Management, Public Relations

Source: The Independent  Gossip and scandal seem part of the celebrity lifestyle, and that’s why it’s vital the rich and famous have crisis management plans in place, to mitigate damage […]

How to handle crisis communication in the digital age

Tuesday 5th February 2019  Posted in: Crisis Management, Digital

Crises can make or break an organisation by impacting a company’s reputation. Since the introduction of social media, customers are more connected with businesses and brands than ever before and […]

Tips for success while completing your Media and Communications degree

Friday 1st February 2019  Posted in: Public Relations

After a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. With the […]

Why small businesses need Public Relations

Wednesday 30th January 2019  Posted in: Public Relations

Understanding the importance of Public Relations in business promotion can be difficult, particularly for start-ups or small businesses with major competitors who might find it daunting trying to build brand […]