How to use social media to your advantage in PR

Monday 3rd February 2020  Posted in: Digital, Public Relations, Publicity

With 3.48 billion users, social media is the most far-reaching, accessible and affordable tool for public relations professionals.   And while the use of social media in PR is nothing new, the way we use it is […]


From our interns: Nawal’s experience

Tuesday 28th January 2020  Posted in: From our interns

During the final semester of my Master of Business (majoring in Integrated Marketing Communications) at QUT, I realised I needed to update and refresh my work experience. Almost serendipitously, within a few days of starting […]


How to write a press release

Thursday 16th January 2020  Posted in: Public Relations, Publicity

How to write a press release? Want to know how to write a press release? Knowing how to effectively craft and distribute a press release (or what some call a media release) […]


From Our Interns: Pip’s Experience

Tuesday 14th January 2020  Posted in: From our interns

As soon as I scrolled past Adoni Media’s ‘Interns Wanted’ post and after hearing so many good things, I knew I had to apply. During my Bachelor of Mass Communication, majoring […]


Tips for success while completing your media and communications degree

Friday 20th December 2019  Posted in: Content Marketing, Public Relations

It’s often daunting thinking about finishing your university degree and stepping out into the real world but with good advice, experience and knowledge, it can be a smooth and exciting […]


From Our Interns: Isobel’s Experience

Wednesday 18th December 2019  Posted in: From our interns

I had two bachelor’s degrees, three internship experiences and was working full-time as a Communications Officer. However, I knew there was more to learn and more to experience and I […]


From Our Interns: Charlie’s Experience

Monday 9th December 2019  Posted in: From our interns

While studying a Bachelor of Journalism, I’ve always sought to develop and expand my experience within the media industry in any way possible. So when I saw an ad for […]

Australia’s newest arts destination days from launching

Wednesday 4th December 2019  Posted in: Publicity

With just 8 days until the Sydney Coliseum Theatre opens at West HQ in Sydney, we took 7 News on an exclusive behind the scenes look. A star-studded line up […]

How to engage your audience on LinkedIn

Monday 2nd December 2019  Posted in: Content Marketing, Digital

LinkedIn as a social media platform has evolved into more than just a place to look for a new job. If used effectively, it can be a great platform to grow […]

Woolworth’s Crisis Management: What can we learn?

Thursday 28th November 2019  Posted in: Crisis Management

After receiving environmental backlash comments in opposition to Woolworths Ooshie’s collectables, the company decided to repair its image and take a new direction in the ever-growing collectable market.  Woolworths originally released the Ooshie Disney collectables as a response to the extreme […]