How to influence government policy using PR

Protesting in the street is one way to grab the media’s attention but a strategic Government Relations campaign that makes the news and directly lobbies political decision-makers is a powerful way to influence public policy, particularly in Canberra. Adoni Media has proven it is a leading agency in Australia for creating and delivering powerful and […]

How to be media and crisis ready

If you or your organisation is suddenly facing a crisis, do you know how to respond? Do you have a crisis management plan in place so your executives, your communications teams, and your staff know what to do? Being media and crisis ready is crucial to protecting your brand and your reputation. Responding quickly and […]

Adoni Media Exceeds PR goals for the Salvation Army

Since 2019, Adoni Media has been proud to work with The Salvation Army Queensland with its two major annual fundraising campaigns, the Red Shield Appeal and Christmas Appeal. The Salvation Army, also known as “The Salvos”, is one of Australia’s largest charities with more than 350 churches nationwide. The two high-profile appeals each raise tens […]

Adoni Media: A Trusted Media Training Provider

Adoni Media is a leading media training provider which has earned a reputation for equipping individuals and organisations with the skills and techniques needed to successfully navigate the media landscape. With our expert media trainers and tailored training sessions, Adoni Media has become a trusted name in media training in Australia. Whether it is addressing […]

Chicken Treat New Product Launch: “Marketing Genius”

Since 1976, Chicken Treat has been an iconic WA favourite with more than 55 stores throughout the State. The beloved brand is known for serving up delicious rotisserie chicken, burgers, and fried chicken, along with its famous chips. In 2020, to start conversations and help raise awareness of its refreshed menu, branding, and store fit […]

Internship at Adoni Media: Annie’s Experience

I was fortunate enough to Intern for well-known PR agency, Adoni Media for four weeks and it did not disappoint. The internship was equal parts challenging, as I was exposed to new PR practices, as well as an opportunity to practise skills learned in university as I gained ‘real world’ experience from such an exceptionally […]

The importance of ongoing PR for business success

Many organisations mistakenly believe PR is just a one-off effort to increase awareness or engagement for a product launch or business update. In fact, true media and business success comes from ongoing PR, whether your business is small or large. Whilst short bursts of PR may be a great first step in generating engagement from […]

The growing power of PR as newsrooms shrink

It’s no secret the media landscape has changed significantly over the past 20 years. With the help of social media and online publications, the need for large-scale, traditional, newsrooms has diminished over time. However, the power of PR has emerged as a silver lining. PR professionals now play a crucial role in shaping stories and […]

How newsjacking can put you in the media spotlight

Generating positive coverage for your organisation across TV, radio, and print is a very worthy goal, but it requires a complex understanding of the media and its news cycles. Have you heard of “newsjacking”? You may think it is another word for “publicity stunt” but it is, in fact, more than that and when used […]

EOFY 2023: How to maximise your media training budget

As the end of the financial year (EOFY) approaches, businesses and organisations often find themselves evaluating their budgets and looking for opportunities to invest their remaining funds. One area worth considering, to help achieve your communication goals, is Media Training. Media Training prepares spokespeople to face the media and engage with journalists with confidence. It […]

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Adoni Media's library of PR, press, and media blogs