December at Adoni Media: PR Campaign Success

    With audiences on the move, lean newsroom teams and fierce competition for attention, cutting through at the end of the year requires clarity, relevance and smart timing.

    Throughout December, our focus was on helping clients stay visible with messages that genuinely mattered – from timely safety campaigns to targeted industry stories, alongside steady, behind-the-scenes support during high-pressure moments.

    The month reinforced that thoughtful, well-executed PR continues to deliver right through to year’s end.

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    Client Highlights

    AIHS

    One of December’s standout campaigns was delivered in partnership with the Australian Institute of Health and Safety (AIHS), positioning the organisation as a credible national voice on workplace safety as extreme summer conditions set in.

    The campaign generated 44 media results, predominantly across radio, along with a key print feature. Coverage spanned major metropolitan and regional stations including 2SM, Triple M, MIX 104.9, 4BU, 4CC, and many others.

    Importantly, the story continues to attract coverage weeks after launch – a clear sign the messaging resonated and successfully positioned AIHS as a trusted thought leader in workplace health and safety during a critical seasonal period.

    NTI

    As Australians took to the roads for the summer school holidays, Adoni Media worked closely with NTI to deliver a timely road safety campaign encouraging safer driving during one of the busiest travel periods of the year.

    Building on a long-standing partnership, this iteration was carefully timed and locally tailored, with regionalised media releases developed to maximise relevance and engagement across different audiences.

    The campaign has delivered 30+ radio interviews (and counting), alongside strong pickup from transport and industry-specific media – an area where Adoni Media continues to hold deep relationships and proven expertise.

    CoRLink

    December also delivered strong results for CoRLink following the announcement of increased uptake of the National Animal Welfare Accreditation Scheme (NAWA) as the livestock industry prepared for the festive season.

    While more targeted in scale, the campaign focused on the adoption of a unified national framework for animal welfare compliance during one of the industry’s busiest times. Through strategic pitching to specialist industry outlets, the campaign reached nearly 20,000 Australians in just a few days, reinforcing CoRLink’s leadership within its sector.

    It was a clear reminder that industry-specific campaigns can be just as powerful in positioning organisations as leaders in their field.

    Looking ahead

    December was a fitting close to a strong year – defined by thoughtful campaigns, well-prepared spokespeople and trusted client partnerships.

    If you’re planning ahead for 2026 and looking to strengthen your media presence, we’d love to work with you.

    Connect with us via the ‘Contact Us’ button below.