Driving Important National Conversations Through PR in September

    In September, Adoni Media delivered strong, strategic public relations outcomes for clients, ensuring their voices were heard in conversations that mattered across Australia.

    Through timely storytelling, targeted media engagement and trusted relationships with journalists nationwide, our team secured consistent coverage across radio, digital, print and television.

    September results included:

    • 10 public relations campaigns launched
    • 83 digital stories, 75 radio interviews, 1 TV appearance and 8 newspaper articles secured, supported by social media traction
    • Combined audience reach of more than 1.4 million Australians

    Campaigns throughout the month addressed important national issues and community priorities – from health awareness and homelessness to workplace culture and public safety – positioning clients as credible contributors to the public conversation.

    From talkback radio and online news to live TV, our PR team focused on placing messages where they would resonate most.

    Driving-Important-National-Conversations-Through-PR-in-September

    Client Highlights

    It’s a Bloke Thing

    Ahead of Father’s Day, the It’s a Bloke Thing Foundation encouraged families to remind the men in their lives to get tested for prostate cancer. The campaign shared confronting statistics. 72 men in Australia are diagnosed with prostate cancer every day, and 11 lose their life.

    The campaign reached 481,000 Australians and achieved:

    • 27 radio features
    • 9 online articles
    • 6 print stories
    • More than $688,000 in equivalent advertising value

    As campaign spokesperson, It’s a Bloke Thing Co-Chair Emma Wagner highlighted how Father’s Day can be used as a moment to start conversations and reduce stigma around prostate cancer, with her message amplified across major media channels nationally.

    Compono 

    The Australia’s Worst Boss campaign for HR tech client Compono continued to gain traction with the release of the Top 10 Worst Boss Stories.

    To drive awareness for the next phase of public voting and raise funds for the R U OK? Foundation, Adoni Media secured 32 media stories nationwide, including coverage on:

    • 4BC Brisbane
    • 2SM Sydney
    • ABC Newcastle
    • Mix 104.9 Darwin
    • Sea FM Tasmania
    • Perth Now

    Link Wentworth

    September also saw strong media coverage for long-term client Link Wentworth and its Home Sweet 2025 campaign.

    More than 100 people took part in the Western Sydney community sleep-out, raising a record-breaking $306,000 to support Women’s Community Shelters, Platform Youth Services, and Link Wentworth’s scholarship program.

    Coverage included:

    • An exclusive in The Western Weekender recognising sponsor generosity
    • Coverage on Seven News’ 6pm bulletin
    • Online stories highlighting the $306,000 raised
    • A radio interview on 2SM

    The campaign showcased the power of community action and compassion.

    Media Training

    Alongside public relations delivery, Adoni Media’s Media Training team, led by Managing Director Leisa Goddard, continued to prepare executives and spokespeople for effective media engagement.

    In September, one-on-one and group media training sessions were delivered across Australia, supporting clients in property and resources.

    Each participant strengthened their messaging, on-camera confidence and ability to navigate challenging interviews.

    Looking Ahead

    October is shaping up as a full month, with national PR campaigns, media training sessions and VNR shoots already scheduled.

    If you’re ready to explore how strategic Public Relations or Media Training can support your organisation’s voice in the media, we’d love to help.

    Connect with us via the ‘Contact Us’ button below.