Blog

Adoni Media's library of PR, press, and media blogs

 How to write a press release

How to write a press release

    A media release (or press release) is an effective way to disperse news about an event, organisation or person and gain publicity. As you need to get your key message across quickly, it’s important to make the most of the limited words you have. Media release template When writing a media release, following a template […]
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     The importance of video and images

    The importance of video and images

      Video and images are incredibly important in capturing audience attention and cannot be underestimated in our increasingly visual world. The ease in which we can produce, edit and share images, video, graphics and words makes it simpler than ever to create engaging content. The combination of images or video and an attention-grabbing headline can stop […]
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       Radio interview tips

      Radio interview tips

        Do you need some radio interview tips? Despite the rise of various digital formats, radio still maintains a strong and vital presence within the media industry. The main advantage of radio is that it is an anywhere, anytime medium, thanks to its portability and accessibility. The accessibility of radio enables listening to occur in places […]
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         LinkedIn tips: how to pitch to journalists

        LinkedIn tips: how to pitch to journalists

          A good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. A few LinkedIn tips can help you foster these relationships and build a strong network. Nowadays, news and social media come hand-in-hand. Knowing how and when to pitch stories, or even just how to get […]
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           Advertising: How do retargeting advertisements work

          Advertising: How do retargeting advertisements work

            We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly shut the browser after you found out the price. When you open your Facebook page or another internet tab, you find those items have followed you in the form of ads. This […]
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             The importance of networking

            The importance of networking

              Networking is a vital for any individual who wants to connect and engage with people for mutual benefits – and is especially important in media and PR. Just because you turn up to a networking event, doesn’t mean you are going to make contacts. You must put in the time, effort, organisation, persistence and a […]
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               How to become a TV presenter

              How to become a TV presenter

                Do you want to know how to become a tv presenter? Making your break into the television industry is no walk in the park, particularly with the competitiveness of other aspiring Australian TV presenters. Before you begin feeling overwhelmed, it’s important to take a closer look at where to start your career and what to […]
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                 How to prepare for an interview

                How to prepare for an interview

                  Finding the right words to say in an TV interview can be difficult, particularly when you’re trying to get an important message across. Sometimes, this can distract a person so much they forget about how they’re physically portraying themselves, including body language. How to give an interview It’s very common to be nervous before a […]
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                   How social media is changing the way we consume news

                  How social media is changing the way we consume news

                    Journalism has seen a massive change in the age of social media. The way that people consume information and news has been transformed by social media sites like Facebook, Twitter and Instagram. According to the ComRes/Burson-Marsteller 2016 EU Media Survey, Twitter has become the second most influential source of news for people. Traditional media has […]
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                     Study finds most young Aussies can’t identify fake news

                    Study finds most young Aussies can’t identify fake news

                      Two in three children can’t identify fake news, according to a study conducted by the University of Western Sydney. Researchers surveyed 1,000 young Australians between the ages of eight and sixteen to identify how they engage with news and social media. What they found was that only 27 per cent (%) of children below the […]
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