Crisis simulation: why it is important

    On any given day in Australia, 164 cyber-attacks are reported – that’s about one every 10 minutes. With that frequency, it is important businesses are ready to respond if they fall victim to cyber-attacks, but beyond that, organisations must be prepared for all types of crises.

    Crisis simulation, a strategic exercise that replicates real-world crisis scenarios, is a crucial tool to test your readiness, your crisis response capabilities, and your decision-making processes in a controlled environment.

    It is why crisis simulation has become an important part of modern risk management. For some organisations, it is also mandatory.

    If you don’t prepare, you could lose everything. If you prepare for the worst and nothing happens, you have lost nothing.


    Identify weaknesses

    One of the most significant benefits of running a crisis simulation exercise is the ability to uncover weaknesses within an organisation’s crisis management plan.

    When teams are confronted with a crisis simulation scenario, they are forced to apply their knowledge and expertise in real-time. This process often reveals failings, gaps in communication, or flaws in response plans that might otherwise not be identified until you are facing a “real” crisis, which is not ideal.

    Identifying these issues early on allows you to address any weaknesses and make appropriate changes to help strengthen your overall crisis readiness.

    Enhancing decision-making

    In a crisis, time is critical. Through crisis simulation training, business leaders and teams have the opportunity to practise making vital decisions under pressure. These scenarios help teams develop the skills necessary to prioritise tasks, allocate resources, and manage complex crises.

    In the heat of the moment, the ability to make informed decisions can be the difference between managing a crisis and making the situation worse. The way you respond to a crisis has an impact on the level of damage to your reputation.

    Building team cohesion

    Crisis management is a team effort, and effective teamwork is essential for a successful response.

    Crisis simulations foster team cohesion by requiring members from various departments to collaborate and communicate effectively. These crisis simulation exercises help individuals understand their roles and responsibilities when using a crisis management plan, enabling for smoother coordination when a real crisis occurs.

    Testing communication channels

    Clear and timely communication is vital during a crisis. Crisis simulations provide an opportunity to evaluate your crisis communication strategies and protocols.

    Are messages reaching the right people in a timely manner? Are there bottlenecks or breakdowns in communication? Is there a consistency in what is being said? Are the approved team members the only ones speaking? Identifying these issues in a simulated exercise allows organisations to refine their crisis communication plans to ensure information flows seamlessly and everyone knows how to respond when it truly matters.

    Evaluating external relations

    In many crises, it is also important to interact with external stakeholders, such as shareholders, government agencies, the media, and the public.

    By running simulation exercises, you are able to stress test and practise these interactions as well. By engaging with external partners in a controlled setting, you can establish relationships, clarify roles, determine consistent key messaging, and ensure everyone understands their responsibilities in a crisis.

    Minimising reputation damage

    News of a crisis often spreads quickly, particularly through social media channels, potentially damaging your reputation. Preparing for the PR challenges that often come with crises is vital if you want to minimise any reputational harm.

    By rehearsing your response to media enquiries, social media posts and comments, and wider public scrutiny, you can be ready with prepared media statements, key messaging, and communication protocols to minimise any long-term damage to your reputation and to your brand.

    If you don’t have a crisis communication plan or crisis media policy, engaging a PR agency is a good investment in protecting your business. At Adoni Media, our team includes crisis experts who have reported on and managed crises on both sides of the media fence, including international terror attacks, political scandals, traffic crashes, and financial exposes.

    Compliance and regulation

    For industries subject to regulatory oversight, crisis simulation is often a compliance requirement.

    Demonstrating the ability to manage and respond to crises is essential to meet regulatory standards. Failure to do so can result in legal consequences, fines, and damage to credibility.


    Stress-testing your crisis management plans identifies the flaws and problem-areas that need improving so you are in the best position possible to protect your brand from harm if the worst should occur.