Woolworth’s Crisis Management: What can we learn?
After receiving environmental backlash comments in opposition to Woolworths Ooshie’s collectables, the company decided to repair its image and take a new direction in the ever-growing collectable market. Woolworths originally released the Ooshie Disney collectables as a response to the extreme success of Coles plastic collectable minis last year. Once Woolworths released their campaign, both Coles and Woolworth’s faced backlash from the general public and media. […]
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