Why your business needs a PR campaign

PR is crucial for any business wanting to establish an identity, build brand awareness, and educate their stakeholders, shareholders, and the wider community about product launches or new developments. Not everyone understands what public relations is. But what all business owners should know, is the positive impact an effective PR campaign can have on their […]

How to create an effective campaign

A huge part of Public Relations is producing creative and engaging content that resonates with audiences and the media. Most successful campaigns effectively understand their target demographics while catering to the current media environment and pushing the boundaries. At Adoni Media, we have a team of professionals who have worked across many campaigns, big and […]

What is a public relations campaign?

A public relations campaign can best be described as a series of activities that relate to a specific goal for coverage of an organisation, an individual or product, usually over a set amount of time. Campaigns usually don’t refer to overall public relations activity, but a specific group of activity for coverage of a specific […]

How to write a plan for a PR campaign

Planning a PR campaign takes time and effort but the more work and research you put into a PR plan, the higher the chance of success. To write a plan for a PR campaign, you need to consider target audiences, key messages, and media outlets you want to reach as part of your communications activity. […]

How to measure the success of a PR campaign

Measuring your PR campaign is an important part of the public relations process as it allows you to see how successful you were in gaining coverage for your client, and it helps them to see the value and audience reach of the stories you achieved. While the results will vary, they help to show which […]

National award for Your Health Your Choice campaign

Winner of The Judges Choice Award, Complementary Medicines Australia (CMA). Adoni Media’s Your Health Your Choice campaign has received a National Award as Australia’s largest campaign to protect natural therapies. The campaign, launched on July 18 2017, united consumers, practitioners and supporters of natural medicines like never before with more than 53,000 sign ups in […]

Uber Eats advertising campaign labelled a masterpiece

It was the television advertisement that had the whole world liking, commenting and sharing. But how did Uber Eats take something as simple as home-delivered food and turn it into a talking point? Our PR experts have outlined how using celebrities as influencers, together with a strategic PR plan, helped Uber Eats to create a […]

Project highlight: Launching a national campaign

A road safety report with shocking figures. For the first time in 20 years, an increase in the number of truck drivers who died on Australian roads. The report was compiled by NTI’s National Traffic Accident Research Centre. It’s release was an important opportunity to call for improved road safety measures while highlighting the dangers of fatigue […]

Adoni Media Launches Government Relations Campaign

Another national government relations campaign launched by Adoni Media has gone live ahead of the 2022 Federal election. The campaign, ‘The Great Australian Rip Off’ unites consumers to lobby politicians, candidates, and all political parties to commit to implementing recommendations from the Australian Competition and Consumer Commission (ACCC) that can help cut the high cost […]

Award glory at Adoni – The West End Magazine

Brisbane television journalist, Leisa Goddard, has claimed a name in the public relations (PR) world, by recently winning a national award for her health campaign, Your Health Your Choice. Ms Goddard is a former foreign correspondent and reporter on A Current Affair and Today Tonight, and has since founded her own public relations and digital […]

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