Why your organisation needs a crisis communication plan

There is not a corporation, organisation, or company that can avoid workplace crises – it’s part of the fast-paced modern world we live in. That’s why being proactive and having a blueprint on how to respond to unexpected events or incidents, is essential for any business.

A well-planned response devised by an experienced PR/Media Agency will go a long way in minimising any reputational damage and can even offer an opportunity for improved engagement with clients or the public.

A crisis communication plan also provides reassurance to internal stakeholders that any problem that arises will be tackled systematically and effectively to ensure the best outcome.

Adoni Media Founder and Managing Director Leisa Goddard says having a crisis strategy is essential.

“Having a crisis communication plan should not be seen as a luxury, it’s a necessity for any responsible organisation, regardless of its size, and regardless of what industry they specialise in,” she said.

What is a corporate crisis?

A corporate crisis can unfold when an event, situation or incident occurs that threatens a company’s business operations. It can be a short-term disruption, that is resolved quickly, or a long-term problem that can have lasting impact, if not handled effectively.

A corporate crisis could play out as a cyber security attack, a data breach, product sabotage, false rumours, a workplace injury, or illegal misconduct.

“A crisis can take many forms and strike unexpectedly. Without clear crisis guidelines in place companies risk being caught off guard. Don’t be one of them,” Ms Goddard said.

What’s in a crisis communication plan?

A crisis communication plan should provide advice on standard operating procedures during an event or incident, including instructions on how to handle media calls, gather contact information, manage social media comments, and deal with complaints. The plan will also incorporate guidelines on key messaging specific to the issue at hand.

Media Training for crisis communications

A crisis communication plan may also include pro-active media training, where executives and spokespeople are taken through real-life simulated scenarios to identify strengths and weaknesses and improve performance, before an incident unfolds.

“Practising key messaging allows a spokesperson to grow their skills in a safe environment, so they are ready to face real life events with confidence and clarity,” Ms Goddard said.

Maintaining Control and Managing Reputation

One of the key benefits of a crisis communication plan is being able to maintain control of the narrative during turbulent times, when chaos and confusion may be present.

” A well-thought-out communication plan takes guessing out of the equation. It provides a roadmap for how to respond, ensuring that the organisation’s message is clear, consistent, and aligned with its values,” she said.

“To quote the great Warren Buffett, ‘It takes 20 years to build a reputation and five minutes to ruin it’, so preparation is paramount.”

Building Trust and Transparency that lasts

In times of crisis, people are looking for honesty and authenticity. A well-executed communication plan prioritises transparency, keeping stakeholders informed every step of the way, which is essential in building trust in the long term.

“When stakeholders see that a company is forthcoming with information and genuinely committed to resolving the issue, it fosters trust and loyalty, and that’s priceless,” Ms Goddard said.

Be prepared: Crisis Communications Brisbane, Crisis Communications Sydney

A well-prepared and well-executed crisis communications plan is crucial to safeguard an organisation’s reputation in today’s unpredictable business landscape. It can make all the difference to both external and internal stakeholders when faced with unexpected challenges.

If you would like to create a proactive crisis management plan for your business or organisation, and/or arrange media training, we encourage you to reach out to the experienced team at Adoni Media for a confidential discussion