From our interns: Derin’s experience

As I entered the final year of my Bachelor of Business (Public Relations) degree, I’d already completed one internship and was most certainly eager for another. Interning is honestly my favourite part of studying because while I learn all my PR theories and techniques in a classroom, I also get to apply it to real-world […]

Truck restoration to raise money for MND research

Australia’s number one truck insurer – National Transport Insurance (NTI) is again raising money for Motor Neurone Disease research in memory of the company’s late CEO who battled MND. This year’s truck being raffled is a 1946 Ford Jailbar, dubbed “Roxanne” which has taken hundreds of hours to restore. The truck was on display at […]

From our interns: Emma’s experience

In my final year of a Bachelor Business (Public Relations)/ Bachelor Media and Communication, and with a content/marketing internship under my belt, I wanted to gain more PR related experience. Adoni Media caught my eye as an established agency that would help me learn more about the PR industry out of the classroom. Working with […]

Crisis Communication and brand reputation during a crisis

Effective crisis communication is crucial during a crisis in order to maintain brand reputation and positive public perception. According to our Managing Director, Leisa Goddard, brand image is successfully maintained when a crisis is handled quickly, openly and effectively. Be prepared Preparation is one of the keys to success. Having a brand crisis management plan […]

Media relations can boost your communications strategy

Media relations is a vital part of any communications strategy if managed effectively. However, the thought of managing media relations can sometimes be daunting. Who do I call? What do I say? How do I know if my pitch is newsworthy? Having a tailored media relations strategy will help with this and allow you to make […]

How to build a good brand reputation

Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that a consumer associates with a brand based on what is released by the brand itself, or a customer’s personal experiences with said brand. A positive […]

How to improve your corporate communication skills

There are many ways to drastically improve corporate communication skills, but it is first important to be aware of its importance and the many misconceptions that exist about communication. Our Communications Director Clare Christensen says having effective corporate communication skills is a must to achieving corporate objectives and personal goals. “Communication is arguably one of […]

Media relations and public relations: Are they different?

They’re two terms that are often confused with each other – media relations and public relations. Aren’t they the same thing? It’s true that the lines between both of these terms have blurred with the changing media landscape, however they still stand as two separate things. At Adoni Media, we acknowledge the importance of managing […]

Introducing Australia’s newest sporting legend

Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman to row solo across any ocean. As the agency to tell Michelle’s story, the team at Adoni Media worked hard over the past six months creating a strategy resulting in 217 media items, reaching […]

Social Media Crisis Management

Social media, whether we like it or not, is a tool that plays a vital role in communications. It allows news to spread faster than ever before, which in the event of a crisis is not always a positive thing. At Adoni Media, we use social media daily to enhance the reach of our clients […]

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Adoni Media's library of PR, press, and media blogs