From our interns: Irina’s experience

As a second-year student completing my Bachelor of Business (Public Relations)/ Bachelor of Media and Communications degrees, and who has already completed an internship at 4ZZZ, I was ready to take on something which would give me the skills to gain a head start in the PR industry. I never expected to gain an internship […]

Effective political communications amid a crisis

Combating crises and effective political communication with a nation through tough times is a vital responsibility of political leaders. With the Australian Federal election just around the corner, our Communications team has looked back at some examples of effective and successful political crisis management, where nations turned to their leaders for help and assurance during […]

Adoni Media PR agency ranked among top in the world

PR agency, Adoni Media, founded by Australian television journalist, Leisa Goddard has been named as one of the top communications and reputation management firms in the world. Adoni Media achieved national and international coverage for Australia’s world record holding ocean rower, Michelle Lee, and gained widespread international traction with a worldwide natural medicine campaign called […]

From our interns: Derin’s experience

As I entered the final year of my Bachelor of Business (Public Relations) degree, I’d already completed one internship and was most certainly eager for another. Interning is honestly my favourite part of studying because while I learn all my PR theories and techniques in a classroom, I also get to apply it to real-world […]

Truck restoration to raise money for MND research

Australia’s number one truck insurer – National Transport Insurance (NTI) is again raising money for Motor Neurone Disease research in memory of the company’s late CEO who battled MND. This year’s truck being raffled is a 1946 Ford Jailbar, dubbed “Roxanne” which has taken hundreds of hours to restore. The truck was on display at […]

From our interns: Emma’s experience

In my final year of a Bachelor Business (Public Relations)/ Bachelor Media and Communication, and with a content/marketing internship under my belt, I wanted to gain more PR related experience. Adoni Media caught my eye as an established agency that would help me learn more about the PR industry out of the classroom. Working with […]

Crisis Communication and brand reputation during a crisis

Effective crisis communication is crucial during a crisis in order to maintain brand reputation and positive public perception. According to our Managing Director, Leisa Goddard, brand image is successfully maintained when a crisis is handled quickly, openly and effectively. Be prepared Preparation is one of the keys to success. Having a brand crisis management plan […]

Media relations can boost your communications strategy

Media relations is a vital part of any communications strategy if managed effectively. However, the thought of managing media relations can sometimes be daunting. Who do I call? What do I say? How do I know if my pitch is newsworthy? Having a tailored media relations strategy will help with this and allow you to make […]

How to build a good brand reputation

Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that a consumer associates with a brand based on what is released by the brand itself, or a customer’s personal experiences with said brand. A positive […]

How to improve your corporate communication skills

There are many ways to drastically improve corporate communication skills, but it is first important to be aware of its importance and the many misconceptions that exist about communication. Our Communications Director Clare Christensen says having effective corporate communication skills is a must to achieving corporate objectives and personal goals. “Communication is arguably one of […]

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