Crisis Communications Plan: How-To Guide

Having a crisis communication plan in place is the key to being prepared for any crisis that appears, big or small. Knowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It is standard practice for a business to respond to a crisis situation […]

Public Relations challenges in the digital age

Platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, has created many public relations challenges and advantages. These platforms, along with other challenges, including the 24-hours news cycle, have forced PR professionals to adapt to the constantly changing media industry. Our Communications Director Clare Christensen says when getting media […]

Importance of hashtags in PR

Social media strategies are integral to creating successful public relations (PR) campaigns. The importance of hashtags as a social media tool can make or break a campaign. Instagram, Twitter and Facebook all use hashtags to group together content, attracts new audiences and encourage public engagement and participation. Our Communications Director Clare Christensen says hashtags are […]

Tips for having a Crisis Communication Plan

Having a strong crisis communication plan is critical in preventing or lessening the damage a crisis may inflict on an organisation or business. A crisis can’t always be prevented, but when handled the right way, an effective crisis communication plan can recover your business from even the most disastrous of situations, ensuring your company’s reputational […]

The key to effective storytelling is media relations skills

Public relations is all about storytelling to connect with an audience. Stories tell a message, relay information and help us understand the world around us. Audiences tend to filter storytelling into three categories: Is this important to me? Is this unimportant to me? Will it affect my future, survival or well-being? These categories can help […]

Telum talks to Leisa Goddard

Telum Talks To Leisa Goddard, Managing Director, Adoni Media What is your approach to media training? If you are going to do media training, you want to do it with somebody who has been in the sort of situations and covering the stories that you’re likely to face. A key part of it is giving […]

Corporation communication and the impact of technology

The world of corporate communication harnesses technology to effectively spread a company’s message to stakeholders, both internal and external. In a world where nearly everybody has a smartphone and easy access to a computer or tablet, it’s easy to see how technology has impacted the way we communicate in the corporate world. The role of […]

Now you see me, now you don’t

World-famous magicians come to Brisbane World-famous magicians, The Illusionists, have appeared in Brisbane, bringing their dare-devil performance to QPAC. The seven magicians, including magic royalty Mark Kalin and Jinger Leigh, have arrived from Broadway for a strictly limited season in The River City. The Illusionists will read the minds of audience members, be stabbed with […]

One month in: An update on Michelle Lee’s journey

Michelle Lee is 30 days in to her one-woman journey across the Atlantic Ocean and has so far dealt with fires, strong winds, pestering pipis and extreme body pain. Here are some of the highlights and most gruelling challenges Michelle has had to overcome so far: Day 2: A rocky start for Michelle after her […]

How to build a strong corporate communication strategy

Corporate communications refers to the activities involved with managing both internal and external communication in business. The main goal of corporate communications is to create a positive, open communication flow between stakeholders, investors, the public and employees, which helps boost a company’s brand. Adoni Media Communications Director, Clare Christensen, said corporate communications is about crafting […]

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