Corporation communication and the impact of technology

The world of corporate communication harnesses technology to effectively spread a company’s message to stakeholders, both internal and external. In a world where nearly everybody has a smartphone and easy access to a computer or tablet, it’s easy to see how technology has impacted the way we communicate in the corporate world. The role of […]

Now you see me, now you don’t

World-famous magicians come to Brisbane World-famous magicians, The Illusionists, have appeared in Brisbane, bringing their dare-devil performance to QPAC. The seven magicians, including magic royalty Mark Kalin and Jinger Leigh, have arrived from Broadway for a strictly limited season in The River City. The Illusionists will read the minds of audience members, be stabbed with […]

One month in: An update on Michelle Lee’s journey

Michelle Lee is 30 days in to her one-woman journey across the Atlantic Ocean and has so far dealt with fires, strong winds, pestering pipis and extreme body pain. Here are some of the highlights and most gruelling challenges Michelle has had to overcome so far: Day 2: A rocky start for Michelle after her […]

How to build a strong corporate communication strategy

Corporate communications refers to the activities involved with managing both internal and external communication in business. The main goal of corporate communications is to create a positive, open communication flow between stakeholders, investors, the public and employees, which helps boost a company’s brand. Adoni Media Communications Director, Clare Christensen, said corporate communications is about crafting […]

Crisis management plan examples

Do you need to re-evaluate your crisis management plan? A crisis refers to an unplanned or unforeseen event which can cause damage to an organisation’s reputation and public image or lead to conflict internally with employees and stakeholders. Without a team resolving and repairing any reputational damage, the crisis can grow and eventually lead to […]

Crisis communication examples

Crisis Communications is a vital part of Public Relations. Successful Crisis Communications can mean the difference between weathering a storm and having your company’s reputation so severely damaged, it is impossible to return to full business. Successful Crisis Communications strategies usually utilise many different tools and methods, encompassing media releases, social media announcements, and often […]

Social Media Predictions for 2019

With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls to see what 2019 might mean for social media: Brands will drop their extra accounts In 2019, it’s predicted we’ll see brands choose to target […]

How important is reputation management for your business?

Reputation management is the single most valuable asset to an organisation. Good or bad, a company’s reputation says something about who they are, what they believe in and how they operate – regardless of whether these perceived ideas are factual. Reputation is defined as a social construct based on the collective opinions held by other […]

PR blunders in 2018 – crisis management

2018 has been a roller-coaster of a year with both triumphs and blunders. There have been natural disasters, leadership spills, Commonwealth Games and two Royal Weddings – just to name a few of this year’s major events! But between all these moments, there have been some PR blunders that serve as cautionary tales to companies […]

What is corporate communications?

In the public relations industry, people ask ‘how to write a media release?’ and ‘how to prepare for an interview?’ to ‘what is corporate communications?’. Corporate communications is defined as activities involved in managing both internal and external communications in a workplace – this can include internal presentations, staff newsletters, media releases for journalists, investor […]

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