Pitching – are you making these common mistakes?

With Public Relations professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story. But successful pitching, which leads to stories being published, is exactly how PR helps a business, by raising brand awareness. For almost a decade, the industry has seen an increasing number of reporters shifting from journalism […]

The importance of leadership in crisis management

Dealing with a crisis can be one of the most difficult tasks an individual or an organisation will face, and it’s up to those in leadership positions to bear the brunt when something goes wrong. Leaders are also often the face of an organisation, so play an important role in crisis management. They’re also often […]

Michelle Lee on track to snatch Atlantic World Record

Sydney woman Michelle Lee is set to become the first Australian woman to cross any ocean solo in a rowboat, when she arrives in English Harbour in Antigua this month. The 46-year-old left La Gomera in the Canary Islands on December 12 and has spent the last two and a half months rowing herself 5000 […]

Celebrity public relations: What can we learn?

Source: The Independent Gossip and scandal seem part of the celebrity lifestyle – that’s why celebrity public relations and crisis management is vital to mitigate damage to their reputation and personal brand. Our Managing Director Leisa Goddard said while every crisis situation differs, it’s often important for celebrities to take ownership and confront the crisis […]

Communication in the digital age: How to handle a crisis

Crises can make or break an organisation by impacting a company’s reputation. That’s why, communication in the digital age is more important than ever. Since the introduction of social media, customers are more connected with businesses and brands than ever before and because of this powerful connection, clients and consumers expect companies to be more […]

Tips for success in your media and communications degree

With the first day of Uni just weeks away, it’s time to get a head start on your year as a Media and Communications student. After a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. Here are […]

Importance of public relations for small businesses

Understanding the importance of Public Relations for small businesses can be difficult, particularly for start-ups or those organisations with major competitors who might find it daunting trying to build brand awareness via media coverage. There are many benefits of successful Public Relations for your business. These include expanding your client base, making the most of […]

Crisis Communications Plan: How-To Guide

Having a crisis communication plan in place is the key to being prepared for any crisis that appears, big or small. Knowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It is standard practice for a business to respond to a crisis situation […]

Public Relations challenges in the digital age

Platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, has created many public relations challenges and advantages. These platforms, along with other challenges, including the 24-hours news cycle, have forced PR professionals to adapt to the constantly changing media industry. Our Communications Director Clare Christensen says when getting media […]

Importance of hashtags in PR

Social media strategies are integral to creating successful public relations (PR) campaigns. The importance of hashtags as a social media tool can make or break a campaign. Instagram, Twitter and Facebook all use hashtags to group together content, attracts new audiences and encourage public engagement and participation. Our Communications Director Clare Christensen says hashtags are […]

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