Make your press release stand out in a journalist’s inbox

What’s the sense in paying a PR media consultant to painstakingly research and write a press release if journalists don’t open the email to read it? In a newsroom, the gatekeepers or chief of staffs, get thousands of emails each week. I know because I have spent decades as that very gatekeeper throwing out media […]

Leisa Goddard hosts gala dinner for Heart of Australia

Third annual Heart of Australia Gala Dinner attracts more than 400 supporters. Adoni Media founder, Leisa Goddard, was honoured to donate her time to Emcee the third annual Heart of Australia Gala Dinner, at the Brisbane Convention Centre on Saturday, October 21. Heart of Australia saves lives in rural Queensland with an 18-wheeler “heart bus”. […]

National award for Your Health Your Choice campaign

Winner of The Judges Choice Award, Complementary Medicines Australia (CMA). Adoni Media’s Your Health Your Choice campaign has received a National Award as Australia’s largest campaign to protect natural therapies. The campaign, launched on July 18 2017, united consumers, practitioners and supporters of natural medicines like never before with more than 53,000 sign ups in […]

How to increase brand awareness after securing media coverage

A PR agency or media consultant worth their retainer will tell you to make the journalist’s work, work for you. So, how do you do that? The answer is use it to increase your brand awareness. As a media consultant, I tell my Adoni Media clients there are six simple strategies. 1. Link it Showcase the […]

The do’s and dont’s of responding to journalists

When a journalist calls requesting an interview about you or your company – what do you do? Chances are there is a moment or two of panic. For even the most experienced public speakers the idea of being interviewed can be terrifying but, refusing to speak to a journalist is never the answer. At best […]

Holy Cow! A book by Farmer Gregie

A Dairy farmer writes a book. Struggling dairy farmer (farmer Greggie) came to Adoni with the intention of gaining media coverage around his new book memoir about his experience as a dairy farmer. The book was written by farmer Greggie to connect consumers with the farmer and in turn change peoples milk buying habits. So, […]

Bridging your way to a good interview

Are you prepared to answer the tricky questions? Don’t panic! The answer to having a good interview is to learn and use a very simple interview technique called bridging. How it works Most politicians and media trained executives you see can keep media interviews centred around their key messages. They can seamlessly transition from tough […]

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