Why does your business need a media kit?

A media kit, also known as a press kit, can either be a page on your website, a printed-out folder or an email attachment that contains resources and information about your organisation, event or product which journalists can use. These media kits are mainly sent to journalists or newsroom Chiefs of Staff. They help them […]

How best to spend your end of financial year budget

Why media training is a smart investment this end of financial year. Want publicity for your business and the confidence to talk to journalists so that you can do more in the last half of 2018 to grow your business? Here are five of the top reasons why business owners are beating the tax time […]

Why you need to consider event marketing

How do I go about marketing my event? A key difference between a successful and unsuccessful event is the marketing. Event marketing needs to be planned and executed in a way that’s specifically tailored for your ideal attendees to encourage interest and engagement. So, how do you start event marketing and how do you know […]

What you need to know about social media

Social media has become embedded in everyday life. Everywhere you look, there will be someone that’s on social media or an organisation advertising for followers. Social media is a huge opportunity to reach out to different people, usually at a very low or no cost. It can boost your public profile. Knowing how to engage […]

From our interns: Claire’s experience

Interning at Adoni has led to one of the most valuable experiences of my student life. Not only did I develop my skills, I learned industry knowledge from my colleagues. I came to Adoni with a lot of journalism experience but without much PR experience. Studying a Bachelor of Journalism and Communications at The University […]

What makes a good commentator

The role of a commentator is to provide additional information, inside knowledge, and not surprisingly, commentary, about current events. They’re not limited to politics but can discuss all manner of things – celebrities, popular culture, sports, finance, real estate, the list goes on. Commentating can show off your skills and knowledge of an industry, as […]

What to wear for a TV interview

In today’s technological world, visuals are everything. So, you may need to be ready to appear on camera at any time. This includes knowing what to wear for a tv interview. If your story has been picked up and you’ve been asked for an interview, you need to be able to dress appropriately for your […]

Top Tips For When The Media Calls

These are our tips on how to handle an interview request the right way. When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, they could be after some expert comment from you, or you could be in the firing line as a result […]

What makes a story newsworthy

Have you ever wondered what makes a story newsworthy? A good news story is something that is interesting or important to the audience. A great story, however, can do both. The news is a 24-hour cycle which spins around daily. So, journalists tend to follow these six news values to filter out what stories are […]

The difference between earned, paid and owned media

Earned, paid and owned media are terms you may have heard bandied around by PR, marketing and digital specialists. But, what do they mean? In short, they all play a unique role in building brand exposure, engagement, and trust for your business. In order to reach the most number of people in the most cost-effective […]

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