What to wear for a TV interview

In today’s technological world, visuals are everything. So, you may need to be ready to appear on camera at any time. This includes knowing what to wear for a tv interview. If your story has been picked up and you’ve been asked for an interview, you need to be able to dress appropriately for your […]

Top Tips For When The Media Calls

These are our tips on how to handle an interview request the right way. When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, they could be after some expert comment from you, or you could be in the firing line as a result […]

What makes a story newsworthy

Have you ever wondered what makes a story newsworthy? A good news story is something that is interesting or important to the audience. A great story, however, can do both. The news is a 24-hour cycle which spins around daily. So, journalists tend to follow these six news values to filter out what stories are […]

The difference between earned, paid and owned media

Earned, paid and owned media are terms you may have heard bandied around by PR, marketing and digital specialists. But, what do they mean? In short, they all play a unique role in building brand exposure, engagement, and trust for your business. In order to reach the most number of people in the most cost-effective […]

Crisis Management: Is it important and how is it effective

Every business or organisation can be susceptible to a crisis. Crisis Management is an important public relations tool in minimising damage to a company’s reputation. Effective crisis management cannot occur without quality communication. Being able to communicate quickly and in the right way during and after a crisis can determine the overall outcome of the […]

Five tips for creating a media release

Writing and sending a media release is one the most effective ways to pitch your story to a newsroom. A release can be an inexpensive and beneficial tool to publicise events or important information and to put you or your company’s views forward. Media releases can be used to tell any story. With the 24-hour […]

Tips for presenting in a television interview

The key tips you need to feel confident and comfortable when presenting in front of a journalist or in a press conference. Presenting is a hard skill to master. Most people find it daunting to stand in front of a crowd or interviewer to deliver a statement or speech, or answer questions. Add to that […]

How to pitch to a newsroom

Ever wanted to pitch your story to a newsroom? Here’s how. A newsroom is a busy place. In fact, with digital and online content growing by the day (seemingly by the hour!) – journalists have never been busier. Add to this literally hundreds of organisations vying for a journalist’s attention and you can see how […]

Speaking the media lingo

Like most industries, the media has its own set of technical jargon that might seem like another language if you’re not in the know. How much tv media lingo do you know? A TV journo will arrive to work and head straight to see the COS. He or she sends them out in an SNG […]

What makes a good story

Every business wants publicity – but how can you get the media coverage you need to grow your audience and sales? What makes a good story? A good media story doesn’t necessarily talk about a company’s growth or the benefits of its products and services. A news story has to be more than a sales […]

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