What is the monetary value of PR?

Public Relations helps to support top of mind marketing by telling your story, but when it comes to your bottom line, what is the monetary value of PR and what should you expect? ‘Likes’ and ‘followers’ on your social media accounts are easy, vanity optics, but for exact return on investment (ROI), your public relations […]

Why you need a media wall banner to increase brand awareness

Media wall banners are commonly used at press conferences and here’s why you should have one as part of your PR toolkit. A media banner helps build brand awareness which assists with public relations and marketing. What is a media wall banner? Media wall banners are logo walls that are used as backdrops for media […]

From our Interns: Madelyn’s Experience

As I readied myself for the second half of my double degree in Public Relations and Journalism, I was determined to get a head start with real-world experience. I had found a strong enthusiasm for PR and was eager to put my newly developed skills into practice. It was around this time that I noticed […]

Adoni Media 2020 Highlights

Well, 2020 has been an eventful year… to say the least! From business launches to new team members and working from home, this year has been filled with ups and downs. As we roll into the new year, it’s time to reflect on the year that has been. This year has been tough for many […]

From our Interns: Alex’s experience

I had recently graduated with a Bachelor of Journalism with a Public Relations minor when I realised my passion. I had a passion for Public Relations, but I still enjoyed the idea of putting my journalism skills to good use. When I started to research Public Relations firms, I was most interested in Adoni because […]

Media training: What is it and why is it important?

If you’re starting out in your business or don’t really know what to do when the media comes calling, media training can help you obtain experience and teaches you how to interact with the media. To acquire media coverage, you first must understand how the media works and what journalists are looking for in a […]

How to schedule a post to Facebook

Want to know how to schedule a post to Facebook? Social media scheduling is the key to creating an effective and engaging social media strategy. A Facebook posting schedule makes your workday less stressful and reduces the risk of frantic last-minute posts with typos and errors. The public relations team at Adoni Media understands the importance […]

How to write an article or a blog

Want to know how to write an article that will drive traffic to your website and build strong search engine optimisation (SEO)? Here are five tips on how to write successful content. Remember your audience when writing your article You’ve selected a subject or issue, now the next most important question to ask yourself is […]

Media Interviews: when should you invite the media?

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

How to respond to bad reviews

Knowing how to respond to bad reviews is just as important, if not more important, than responding to positive reviews. Ignoring feedback implies you have little regard for your customers so why should they show brand loyalty if you are not interested and engaged in what they say. We know from research that before deciding on […]

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Adoni Media's library of PR, press, and media blogs