How to write an article or a blog

    Want to know how to write an article that will drive traffic to your website and build strong search engine optimisation (SEO)? Here are five tips on how to write successful content.

    How to write an article or a blog

    Remember your audience when writing your article

    You’ve selected a subject or issue, now the next most important question to ask yourself is “who is going to be reading your article or blog?”.

    In media training with Adoni Media, we teach clients who are doing interviews to speak to their audience and with blog writing it is important that you write in a voice that will also connect with your audience.

    How you write can depend on where you post

    Each digital platform, whether it’s your website, your social media, or a blog article you’re pitching to an online publication, can have a different target demographic. On LinkedIn, you can be more business focussed however on Facebook the tone and language may be more conversational.

    As part of our corporate communications strategy at Adoni, we spend a lot of time analysing data and researching so that we can help clients map out a content plan that speaks to particular audiences.

    The top three places to post your blog and the target audience:

    • Your company’s website attracts customers.
    • Your company’s Facebook page attracts the general public.
    • Your company’s LinkedIn page attracts potential business partners.

    Timing also matters

    Know when your audience is most active on social media. Again, it’s why having experts who can break down your Google and Facebook analytics is so important.

    The other key to success is to be consistent

    It’s hard when you’re busy with the day-to-day management of your business but it’s important to have a schedule of topics and times.

    Our Managing Director Leisa Goddard said, “the key to being consistent and getting things done, is setting yourself a deadline and sticking to it”.

    Need help with writing an article or a blog or a Digital Marketing Strategy, contact us