How can social media videos help your business?
On social media, one way to stop the scroll is to create videos. Video content is consumed at an enormous and ever-increasing rate on social media. More than twice as many young people watch videos every day compared to four years ago, with the average viewing time per day 45.2 minutes. For businesses, this means […]
Read MoreWhy AI is making PR professionals even more important
There’s a huge amount of hype around AI generated content and writing. New technology means what’s produced is now of a high quality, and that’s leading to a lot of buzz around the benefits of automating content creation for your business. AI is being embraced by just about everyone, including the PR industry. In fact, […]
Read MoreDo enough people know about your business?
If your answer to this question is no, you need public relations to help raise your brand awareness. Public relations is about sending the right messages to the right place and the right people to create and build a trusted and credible reputation for your brand and your business. PR agencies work alongside their clients […]
Read MoreCan a podcast help your business?
It is hard to ignore the proliferation of podcasts. With everything from business podcasts and true crime, to gardening tips and how-to guides, it seems as though there’s no limit to the things you can talk about in a podcast. So, have you considered a podcast for your business? Or more importantly, why should you […]
Read MoreWhy a corporate video needs to be in your PR strategy
In the last two years, many businesses had to switch and learn how to work and communicate virtually. This change transformed communication in the workplace and saw video emerge as an efficient and preferred communication method for many businesses. A recent study found 98% of businesses have experienced a growth of videos in their internal […]
Read MoreHow to write a plan for a PR campaign
Planning a PR campaign takes time and effort but the more work and research you put into a PR plan, the higher the chance of success. To write a plan for a PR campaign, you need to consider target audiences, key messages, and media outlets you want to reach as part of your communications activity. […]
Read MoreThe importance of marketing and PR for construction companies
Construction is a notoriously competitive industry, which is why marketing and public relations are so important to help construction companies build trust and stand out from competitors. Each year in Australia, billions are spent on infrastructure and construction, with the number of new projects and developments increasing yearly. For construction companies and developers, there is […]
Read MoreColour Psychology: Why your brand colours matter
Colour psychology plays a huge role in how your business is perceived which is why your brand colours matter. 92% of consumers rank a brand’s visual identity as the most persuasive marketing factor. When designing the branding and logo of your company, colour plays a critical role. A business’ logo and its colours are the […]
Read MoreHow PR & Digital Marketing help raise brand awareness
Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]
Read More