How to build a good brand reputation

Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that a consumer associates with a brand based on what is released by the brand itself, or a customer’s personal experiences with said brand. A positive […]

How to amplify your PR strategy with a Brand Ambassador

A Brand Ambassador is a person employed by a business to represent a brand, and promote the company and its products or services. The goal is to amplify your PR strategy by increasing awareness, accessing target audiences and boosting sales. Brand Ambassadors are generally well-known people or celebrities who have similar values to the business, […]

Why becoming a media commentator helps with brand authority

Brand trust matters and by putting your CEO or key company spokesperson forward as a media commentator you are helping build your brand authority and strengthen your reputation. Market research shows 81 per cent of consumers buy from brands they trust, with authenticity another driving factor in determining what company they like and support. Watch […]

Colour Psychology: Why your brand colours matter

Colour psychology plays a huge role in how your business is perceived which is why your brand colours matter. 92% of consumers rank a brand’s visual identity as the most persuasive marketing factor. When designing the branding and logo of your company, colour plays a critical role. A business’ logo and its colours are the […]

How PR & Digital Marketing help raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

How to use a Video News Release to promote your brand

Have you heard of a Video News Release? A Video News Release or a VNR, as it is known in the media and PR world, is a very powerful tool to have in any public relations strategy. A VNR is the television friendly equivalent of a press release and features interviews with key spokespeople or […]

How to increase brand awareness after securing media coverage

A PR agency or media consultant worth their retainer will tell you to make the journalist’s work, work for you. So, how do you do that? The answer is use it to increase your brand awareness. As a media consultant, I tell my Adoni Media clients there are six simple strategies. 1. Link it Showcase the […]

Why you need a media wall banner to increase brand awareness

Media wall banners are commonly used at press conferences and here’s why you should have one as part of your PR toolkit. A media banner helps build brand awareness which assists with public relations and marketing. What is a media wall banner? Media wall banners are logo walls that are used as backdrops for media […]

Crisis Communication and brand reputation during a crisis

Effective crisis communication is crucial during a crisis in order to maintain brand reputation and positive public perception. According to our Managing Director, Leisa Goddard, brand image is successfully maintained when a crisis is handled quickly, openly and effectively. Be prepared Preparation is one of the keys to success. Having a brand crisis management plan […]

Why personal branding is important for a CEO

As a CEO, you dedicate your time and resources to building your company but what about investing in your personal brand? You can become so integrated in the identity of your company’s brand that you forget your own personal branding. You may be asking yourself, what is my personal brand and why do I need […]

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