Business | Adoni Media

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

Why saying ‘no comment’ is not an option

It’s common for reporters to ask questions you’d rather not answer, but saying “no comment” is not an option. The phrase “no comment” is loaded with meaning; it can make you appear guilty and suggests you are hiding something. Any news interview is an opportunity to put forward something that can help you and your […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

Why your CEO needs media training

Media training is a vital tool to help your CEO and executives prepare to speak with the media. Here’s what you should do to prepare. Set your PR goals Identify dates, milestones, pending announcements, awards and speaking engagements as potential media events in your corporate calendar. Monitor the news cycle for opportunities to position your […]

Project highlight: Launching Australia’s newest theatre

A 2,200-capacity live music venue, a 2,000-seat theatre, an 850-seat banquet style hall – and one of the world’s biggest pop stars. Australia’s newest performance space was launching, and The Sydney Coliseum Theatre needed a PR campaign to match its colossal scale. The $100-million performance venue in Western Sydney opened in December 2019. The Sydney Coliseum Theatre is […]

Launching Australia’s first Donut Chicken Burger

An Australian-first – a donut burger launching across Western Australia’s favourite chain of chicken restaurants. In March, Chicken Treat launched its Tempta Donut Burger. Complete with two donuts, fried chicken, cheese, bacon, and BBQ sauce, it offered dinner and dessert in a single bite. It was to be available for a limited time only and a PR campaign was needed to start the […]

Project highlight: Launching a national campaign

A road safety report with shocking figures. For the first time in 20 years, an increase in the number of truck drivers who died on Australian roads. The report was compiled by NTI’s National Traffic Accident Research Centre. It’s release was an important opportunity to call for improved road safety measures while highlighting the dangers of fatigue […]

The impact of social distancing on businesses

We are living in unprecedented times for business amid the current COVID-19 outbreak, with social distancing restrictions impacting usual business operations and customers forced to stay at home. Many consumers are also tightening their purse strings with many jobs impacted by the health crisis. While the crisis might be affecting business as usual, there is an opportunity […]

How to maintain ‘Business As Usual’ while working from home

Are you working from home? For many of us, it’s the first time we’ve had to conduct our business from home and even those who have flexible working arrangements aren’t usually out of the office for such an extended period. The public relations professionals at Adoni Media have some tips to help you and your […]

Five steps for effective crisis communication

Whether it’s COVID-19 related or your business finds itself in crisis for another reason there are key crisis communication steps that help deliver a cohesive response. Always show your empathy During a time of crisis and uncertainty and especially tragedy, people need to know you care, that you understand and that you are trying to […]

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