Adoni Media’s Month in Review: July 2025
And just like that, July is behind us, and what a month it turned out to be at Adoni Media. In just 31 days, our team delivered 11 campaigns, providing media training to 16 executives, producing a Video News Release, and helped clients navigate challenging times. We were also thrilled to welcome six new clients into the fold.
We secured 174 digital stories, 122 radio interviews, 43 television features, 13 newspaper articles, and 17 social media posts.
From world records in the sky to property market insights and architectural milestones, July showcased the breadth of industries we support, and the power of a well-executed PR strategy.
Client Highlights
Australian Parachute Federation
One of the standout moments of the month was working with the Australian Parachute Federation to launch World Skydiving Day. The global event was not only a bold attempt to set a record for the most skydives in 24 hours but also part of a wider push to see skydiving recognised as an Olympic sport at Brisbane 2032.
From regional towns to major cities, the story took off. This campaign secured more than 580 TV syndications in a single day across Sunrise, 7News, 9News, 10 News First, and more. In total, the event generated over 200 stories and reached more than 7 million Australians.
This campaign demonstrated how the right combination of strong storytelling, media relationships, and timely news angles can transform a sporting milestone into a national conversation.
InfoTrack
We also supported InfoTrack with its regular Property Market Update for the second quarter of 2025. We kicked off with a 7News exclusive revealing the NSW suburbs leading sales volumes.
From there, momentum snowballed. Coverage appeared on 9News, in The Gold Coast Bulletin, and across news.com.au, Real Estate Business, Time Out, and many more. On radio, 18 stations, including 2GB, 4BC, Triple M, and B105, joined the conversation, hosting multiple interviews with APF CEO, Stephen Porter.
The media results reached more than 760,000 people with an audience value exceeding $500,000.
MAS Architecture
Our ongoing partnership with MAS Architecture delivered another strong campaign through the launch of their North Harbour development.
Our team secured coverage across The Courier Mail, news.com.au, and The National Tribune resulted in 13 stories, reaching more than half a million people and generating an audience value of $307,000.
The campaign reinforced North Harbour’s presence in the property sector and highlighted MAS Architecture’s role in leading urban design.
Media Training
Beyond the headlines, one of the most rewarding parts of July was delivering media training for 16 executives across all industries and sectors. From healthcare and finance to property and fitness, each leader walked away with polished key messages, stronger delivery, and the confidence to take on the media spotlight.
Video News Release
We also travelled to Sydney to support the launch of the Global Wellness Institute’s inaugural Fitness Report.
Our team worked closely with Anytime Fitness’s executives to deliver them the media training and guide key messages for a Video News Release.
The campaign delivered 52 stories, a reach of more than 2.5 million people, and an ASR of $514,000. It highlighted the value of a Video News Release in bringing data-driven stories to life while ensuring our client’s spokespeople are press-ready.
Looking ahead
As July showed, effective PR is about more than securing coverage, it’s about creating campaigns that shape conversations, or amplifying community voices. At Adoni, our role is to make sure clients are heard when it matters most.
Leisa Goddard and our expert trainers have spent more than a decade strengthening the communication skills of executives, politicians, sports personalities, industry leaders and spokespeople across a range of industries. We’ll work around your schedule, and sessions can be scheduled for later in the year.
August is already off to a flying start, and we can’t wait to share what we are working on. If you’re ready to discuss how strategic Public Relations or Media Training can amplify your organisation’s voice, we’d love to hear from you.
Connect with us via the ‘Contact Us’ button below.
