How Bluey is the Sunshine State’s greatest PR asset

Queensland is in the middle of a “Bluey Bonanza”, with the launch of a new PR and tourism campaign featuring the beloved Blue Heeler, and the State’s most famous destinations. “Queensland is Bluey’s World for Real” is the State Government’s biggest tourism campaign in a decade and encourages visitors to “come play” in Bluey’s hometown […]

Australia’s Most Trusted Brands of 2024

In 2024, the results from the Reader’s Digest survey revealed the brands Australians trust the most. This annual survey, now in its 25th year, asked over 4300 Australian adults to rate the brands they trust across 68 categories. The top twenty brands highlighted the power of consumer trust and the significance of brand awareness. The […]

Interview Training

Whether you’re preparing for a media appearance or aiming for your next dream job, the quality of your performance during an interview can profoundly impact your reputation, and your future. At Adoni Media, our focus on interview training, in Brisbane, Sydney or Melbourne, equips professionals with the skills they need to excel. The Essence of […]

How to write effective key messages

Key messaging creates the fundamental building block of any effective communications plan. If you don’t know what it is that sets your business apart from competitors, neither will the media and neither will your customers. Key messages aren’t just talking points for your spokespeople when talking to the media. They’re the things that define what […]

Hollywood’s red carpet changed the face of PR in Australia

Award-winning journalist Leisa Goddard brought the idea of Electronic Press Kits from America to pioneer the use of Video News Releases in Australia, helping organisations in a range of sectors, from the arts to resources to charities, gain millions of dollars of media coverage. With excessive demand for interviews, Hollywood actors have long relied on […]

Why your organisation needs a crisis communication plan

There is not a corporation, organisation, or company that can avoid workplace crises – it’s part of the fast-paced modern world we live in. That’s why being proactive and having a blueprint on how to respond to unexpected events or incidents, is essential for any business. A well-planned response devised by an experienced PR/Media Agency […]

Why Media Training Is Important

To speak confidently to the media and understand the techniques to manage an interview takes Media Training. The best media spokespeople, industry leaders, politicians, and sports stars that you see on TV and across the media have completed Media Training courses to learn how to prepare for an interview, know what to expect from a […]

The Top Ten tips for radio interviews and how to achieve radio coverage

Do you know the best ways to use the incredible power of radio to boost your storytelling and achieve your PR and communication goals? AM, FM and DAB radio stations can give you access to tell your story to a huge audience, while giving the listener what feels like a very personal listening experience. To […]

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]

Why Radio Needs To Be Part Of Your PR Plan

By Monique Dews, Director of Accounts and Strategy, Adoni Media As a Capital City Newsreader, Presenter, and radio professional for more than 20 years, I admit my bias on the incredible power of this traditional medium. AM FM Radio is the rarest of offerings – it can provide vast reach, but also a deeply personal […]

Page 6 of 38«‹4 567 8 ›»

Blog

Adoni Media's library of PR, press, and media blogs