Colour Psychology: Why your brand colours matter

Colour psychology plays a huge role in how your business is perceived which is why your brand colours matter. 92% of consumers rank a brand’s visual identity as the most persuasive marketing factor. When designing the branding and logo of your company, colour plays a critical role. A business’ logo and its colours are the […]

What is an internship and why you should do one

If you’re a university student, you’ve likely been told you should do an internship before you graduate – but why? Internships are a great way to gain experience and learn the ropes of your industry before you finish your studies. An internship provides you with short-term work experience in a professional work setting. Many businesses […]

Adoni Media Founder Leisa Goddard is Finalist in B&T Awards

The founder of award-winning Adoni Media Public Relations and Media Training Agency, Leisa Goddard, has been named a finalist in the 2022 B&T Women in Media Awards in the Public Relations category. The B&T Women in Media awards celebrate exceptional women achieving success and changing the future of media for the better. This year […]

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

What is the role of a PR Agency?

As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” PR agencies play a crucial role in shaping and protecting a brand’s image and reputation. How do they do this? […]

How PR & Digital Marketing help raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

Why saying “no comment” is not an option

It’s common for reporters to ask questions you’d rather not answer, but saying “no comment” is not an option. The phrase “no comment” is loaded with meaning; it can make you appear guilty and suggests you are hiding something. Any news interview is an opportunity to put forward something that can help you and your […]

The importance of having a good spokesperson

Investing in a media-trained spokesperson is one of the most important things you can do for your business. Spokespeople can include CEOs, executives, experts, any go-to people for interviews, or anyone who is called upon by the media to comment. It’s critical that you select someone who understands how to clearly convey your message to […]

How to use PR to promote a charity

Charities and not-for-profit organisations rely on public support to survive through donations, volunteers, or philanthropists. Raising awareness is key to the success of a charity and/or fundraising campaign and PR can help do just that. So, how can you use PR to promote a charity? Effective PR for a charity Many people think PR is […]

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

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