Blog

Adoni Media's library of PR, press, and media blogs

 Why Your PR Pitches Aren’t Working – And How to Fix Them

Why Your PR Pitches Aren’t Working – And How to Fix Them

    You’ve spent hours crafting what feels like the perfect media pitch, a polished subject line, a strong angle, all the right details and yet… crickets. No replies. No coverage. No traction. It’s frustrating. And it happens to even experienced Public Relations (PR) teams when the PR strategy isn’t quite right. The reality is this: successful […]
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     FAQs About Media Interviews: What to Know Before You Say “Yes”

    FAQs About Media Interviews: What to Know Before You Say “Yes”

      Being asked to do a media interview can feel exciting… and terrifying – all at once. Whether it’s a TV appearance, radio grab, podcast interview or print feature, the questions come quickly: What if I say the wrong thing? What should I wear? Where do I look? How do I control my nerves? These are […]
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       Adoni Media ranked in Top 20 Best PR Agencies in Australia

      Adoni Media ranked in Top 20 Best PR Agencies in Australia

        A comprehensive industry review has ranked Adoni Media as a leader in Australian PR and Media Training based on industry rankings, client results, and sector expertise. Founded in 2012 by Australian journalist, Leisa Goddard, Adoni Media has a stable of national and international clients including some of the largest publicly listed corporates and charities in […]
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         Why proactive PR is essential for insurance providers

        Why proactive PR is essential for insurance providers

          In an industry where trust and reputation are crucial, proactive public relations (PR) plays a critical role for insurance companies. Balancing the need for positive brand exposure with the demands of crisis communication ensures these companies maintain their credibility and strengthen relationships with clients and stakeholders. By focusing on proactive PR strategies, insurers can highlight […]
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           Crisis Management 101: Never say “No comment”

          Crisis Management 101: Never say “No comment”

            When a crisis hits, there is nothing worse for your reputation than saying “No comment”. That’s not quite true – you could make a series of career-ending errors with a damaging public statement – but “no comment” is a public relations nightmare all the same. Saying “no comment” often makes you look guilty. That’s because […]
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             Why proactive PR matters in healthcare

            Why proactive PR matters in healthcare

              Proactive public relations (PR) is an indispensable tool for businesses and organisations in health. Organisations like Heart of Australia, which deliver vital healthcare services to under-served communities, can use PR and strategic communication to amplify their mission, raise awareness and funds. In a sector where countless initiatives compete for attention and funding, proactive PR ensures […]
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               The Media Training behind our top spokespeople in 2025

              The Media Training behind our top spokespeople in 2025

                Australian business leaders seeking confident, credible media performance in 2025 chose Adoni Media for professional media training. From CEOs, board directors and senior executives across the corporate and not-for-profit sectors, to sports stars, political leaders and high-profile spokespeople, every participant shared the same challenge: the need to communicate with confidence, authority and control under media […]
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                 December at Adoni Media: PR Campaign Success

                December at Adoni Media: PR Campaign Success

                  With audiences on the move, lean newsroom teams and fierce competition for attention, cutting through at the end of the year requires clarity, relevance and smart timing. Throughout December, our focus was on helping clients stay visible with messages that genuinely mattered – from timely safety campaigns to targeted industry stories, alongside steady, behind-the-scenes support […]
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                   Supporting Client Voices Across Australia in November

                  Supporting Client Voices Across Australia in November

                    In November, Adoni Media continued to partner with clients across Australia to ensure their stories were told clearly, credibly and at scale. Our team worked strategically alongside organisations spanning health, technology, community services, fine art, retail and transport – delivering tailored public relations campaigns with the audiences that mattered most. November results at a glance: […]
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