How Video News Releases transform rural and regional coverage

At Adoni Media, we believe geographical distance should never limit our client’s media exposure. Whether you’re based in bustling city centres or Australia’s remote heartland, your story deserves attention. Our team of former journalists, news directors, and producers collaborates with professional camera operators and editors to deliver broadcast-quality coverage – no matter how far you […]

The Power of Networking in PR

The adage goes that in media it’s not just what you know, but who you know. In PR, networking is a vital part of achieving media coverage. Our contact books at Adoni Media are one of our greatest strengths – there are hundreds of journalists, editors, producers, cameramen, and presenters we’ve worked with over decades […]

Adoni Media’s Month in Review: March 2025

As we close the chapter on March 2025, we want to take a moment to reflect on what has been a notable month for Adoni Media. These past weeks have been defined by successful PR campaigns, inspiring new initiatives, and reliable support for clients navigating challenging times. March also marked a significant milestone – we’ve […]

How to send a media release

Your media release is only as effective as how you send it, and who you send it to. Although sending a media release might seem straightforward, the execution can mean the difference between a story that gets published and one that lands in a journalist’s deleted folder. Whether this is your first media release or […]

What is a media kit?

A media kit is a collection of strategically curated information and media assets that will be useful for journalists when running a story, giving them exactly what they need to do their job well. Think of it as a way of protecting both your client’s reputation and the journalist’s need for accurate information. Sure, a […]

How to secure media interviews for executives

When an executive steps in front of the cameras, they are the voice and face for their entire organisation. These high-stakes moments – whether broadcast interviews, print features or digital media appearances serve as powerful opportunities to shape public perception of your brand and business and you only have one opportunity to make it work. […]

Adoni Media reaches a Media Training milestone

Every day we have the pleasure of helping executives, organisations, and spokespeople tell their stories and showcase their impact. Today – in the humblest way – we want to share our own story. Adoni Media is proud to announce a major milestone: We’ve professionally media-trained 500 clients across the nation since we opened our doors […]

How to build strong relationships with Journalists

In an era of demanding news cycles and tough competition, journalists face intense pressure to deliver rapid turnarounds to meet deadlines. As a PR professional, being a contact journalists turn to for a quick comment, insight, or even story idea, is an invaluable position. To achieve this, PR professionals need to invest time in building […]

How PR Professionals can use social media

There are 5.2 billion people globally using social media, with the various social platforms allowing users to connect and share their opinions instantaneously. Billions worldwide continue to consume traditional media, in the form of digital, print, radio, and TV news. While social media professionals and PR specialists align, their roles are different, and so too […]

Business Continuity Plan: How crisis management helps

Business Continuity Planning is your organisation’s strategic framework for maintaining essential functions during and after a disruption – and what better definition of disruption is there than a crisis? More than just a recovery plan, a Business Continuity Plan (BCP) is a comprehensive approach that identifies critical operations and establishes alternative procedures to ensure your […]

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Blog

Adoni Media's library of PR, press, and media blogs