Government Relations

A multi-platform campaign, on behalf of Spinal Life Australia, to lobby for political change to end discrimination against Australians who, if they become disabled after the age of 65, are excluded from the National Disability Insurance Scheme (NDIS).

The ‘Disability Doesn’t Discriminate’ campaign was created, branded, and launched with a custom-built website that triggered letters to MPs each time a person signed the petition.

In the first week, the campaign was featured on more than 275 media outlets, achieved an ASR of more than $580,000 and an audience reach of more than 6.2 million. High-profile influencers, including celebrity Kerri-Anne Kennerley, became faces of the campaign.

To support the strategy, powerful, and often heart breaking, stories were shared to further show why change was needed.

‘Your Health Your Choice’ was an award-winning Government Relations campaign that raised awareness about the right to choose natural therapies and successfully forced political change.

The multi-platform campaign on behalf of the Australian Homeopathy Association, united consumers, practitioners, and the industry.

There were more than 70,000 sign-ups to the petition in the first four months, with a total of 88,000 triggered emails sent to MPs.

Combined with national media coverage with an ASR of more than $1.1 million, proposed laws to change natural medicine labelling were successfully stopped, a review was announced into natural therapies after 16 were excluded from private health insurance rebates, and a homeopathy report was released after the National Health & Medical Research Council initially denied it existed.