Leisa Goddard

Leisa understands what makes news, how to deliver an effective PR campaign, and the skills needed to be a confident media spokesperson.

Founder & Managing Director

A leader in Australia’s public relations industry, Leisa Goddard works daily with CEOs, senior executives, and internal corporate affairs teams to deliver media strategy on how best to promote their brand, protect their reputation, and manage a crisis.

Leisa has delivered award-winning government relations campaigns that have influenced policy change and used traditional PR to help clients generate millions of dollars in earned media to grow their business.

National and international corporations, ASX-listed companies, entrepreneurs, and Australia’s largest charities trust Leisa to prepare them for the media and create PR plans and messaging to help them achieve their communication goals.

A former foreign correspondent, war correspondent, international bureau chief, news reporter, and investigative television journalist, Leisa understands the media and for clients that is an enormous advantage.

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Media expertise

Leisa brings to corporate communications more than 30 years of real-world media experience. She understands the news cycle, what makes news, and how journalists operate, and that is invaluable in delivering strategic and influential PR and crisis management.

Leisa’s knowledge and expertise allows corporates and industry leaders to effectively connect with their audience, stakeholders, community, and government.

Leisa has built an experience-led team with highly-respected senior journalists, producers, news bosses, and corporate affairs experts, who share her vision and commitment to honesty, integrity and results.  

Proven experience

While Managing Director of Adoni Media, Leisa continues to be a high-profile media contributor with regular on-air appearances across Sky News Australia. A former foreign correspondent, US Bureau Chief for Network Ten, and war correspondent, Leisa has worked for all three commercial television networks, including as an investigative journalist for A Current Affair and Today Tonight.

Leisa understands the pressure of live television and is a Logie finalist who was recognised for her news reporting while under Taliban attack and rocket fire during the Afghanistan War.

As an award-winning journalist, Leisa knows what it is required to respond in fast-paced and high pressure environments. During her time working for network television news she covered some of the world’s biggest events from Hurricane Katrina in the US, to the 2005 London Bombings, terrorist attacks in South East Asia, a US Presidential Inauguration, Space shuttle launches, major entertainment events, including the Oscars and has interviewed celebrities and global leaders.

Media training

Her extensive media and interview experience means Leisa is one of the most in-demand Media Training coaches and facilitators in the country.

For more than 10 years she has been preparing executives, politicians, sporting stars, charity bosses and high-profile spokespeople to confidently manage media interviews.

Her reputation for knowing how to ask the tough questions during her TV career means organisations trust her to prepare their business leaders for the media spotlight.

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Make Our Experience Your PR Advantage