WHY YOU NEED MEDIA TRAINING IN 2025

    As we face the end of year, now is the time to book in media training with a PR professional who can take your business storytelling to new heights in 2025.

    Media training is essential for any leader, spokespeople, CEO, or manager who wants to maximise their message, drive corporate impact, or grow their influence within their organisation.

    Among the benefits of media training is greater self-confidence in front of the camera, an improved sense of purpose, a boosted public profile, and more opportunity to shape the future conversations around your area of expertise.

    In today’s visual and digital world, it’s never been more important to polish your presentation skills and grow your media toolkit.

    Let’s Perfect Your Message

    Media training gives you a unique opportunity to crystallise your corporate messaging.

    • How would you describe your organisation in one sentence?
    • Can you pinpoint your point of difference in the marketplace?
    • What are the benefits of your service or product and why?
    • Can you articulate why it matters, and why your audience should care?
    • Can you provide a case study as a proof point?

    The answers to these questions often make up key messaging for media interviews. Having hero phrases and go to messages ready to use when needed are among the many benefits of media training.

    Master Tricky Questions

    Media training is essential if you want to control the narrative in a media interview. There may be times a journalist asks you a question you don’t want to answer, or can’t answer, for any reason. This is when a trained spokesperson will use bridging techniques to stay in control.  Rather than answer the question, direct the conversation to safer territory with key phrases like “Let me put this into perspective”, “what I can tell you is this,” or “What our customers tell us is…”

    Practice with Professionals

    Media training often involves simulated interview situations where you can write down anticipated questions and have a trainer do a “mock” interview with you. This allows you to test your key messaging in a safe environment and practice your bridging techniques. Seeing yourself back on camera is extremely helpful in developing presentation skills.

    • Are you showing the appropriate amount of empathy?
    • Are you sounding nervous or breathy?
    • Do you come off as warm and conversational?

    A professional can help you adapt and develop your on-camera skills so your message is landing with impact and gravitas.

    Dress for Success 

    How you dress does have an impact in a media interview.  Wearing a simple tailored classic style suit is a safe option.  Choose a commanding solid colour and avoid busy patterns or pinstripes that can be distracting on camera.

    Thought Leadership

    Media training is also essential if you would like to be a “go to” commentator in your industry or area of expertise. Journalists are often seeking experts who can put current issues and news events into perspective.  Developing your ability to analyse, interpret or forecast events can help you raise your profile and boost brand awareness.

    Let’s Talk

    If you would like to discuss media training opportunities in 2025, get in touch with a member of the Adoni Media Team. As former or current TV and radio journalists, commenters, and producers, we understand what’s needed to get your story to a mass audience.

    Let the Adoni Advantage be your advantage in 2025.