THE POWER OF PROACTIVE PR FOR PROPERTY DEVELOPERS
It’s the Australian dream to own our own home, or upgrade our existing home, and that makes news about property and architecture a hot topic.
For property developers and architects, engaging a PR firm to capitalise on consumer interest can lead to enhanced brand awareness and a boost in sales.
Prospective buyers are often monitoring the market and are keen to know the milestones of new developments, including Development Application (DA) approvals, construction timelines, design inspirations, amenities, and price points.
They’re also after information on trending suburbs, market movements, the impact of interest rates, and more.
Ensuring your company is part of the wider “thought leadership” conversation around real estate and housing helps grow influence and can trigger lead generation for future opportunities.
An experienced PR company like Adoni Media can help your business identify ‘free’ publicity and media opportunities across TV, radio, print, and online.
Case study: InfoTrack
Prop tech firm InfoTrack partnered with Adoni Media in 2022 with the goal of increasing brand awareness through earned media coverage.
Adoni Media’s PR strategy takes advantage of InfoTrack’s data and expertise, and its team’s knowledge of the news cycle to achieve extensive media exposure. This has helped to maximise brand recognition and has positioned InfoTrack’s experts as go-to commentators for media commentary.
In 2024, Adoni Media achieved the following for InfoTrack:
📰 361 stories across TV, print, digital, and radio
💰 $2.18 million-dollar value in equivalent advertising spend
🧑 4.6 million audience reach across Australia.
Highlighting development milestones
Property development is a ‘long game’, and a residential block or individual home can take years to complete, with many important phases along the way.
Each phase can provide a ‘hook’ for a potential news story. Among them is the release of specs on size and location, the first ‘sod turn’ on site, the commencement of the sales campaign, changes to design or orientation, planning updates, sales updates, and official opening events.
Given the extensive popularity and interest in real estate news, these milestones are attractive to mainstream media as well as industry publications including Urban Developer, Domain.com.au, or Boutique Developer.
Promoting design trends
An experienced PR firm knows how to create media opportunities around design trends.
Does your company have an Interior Designer who has a signature style?
Can they identify new and emerging colours, materials, and styles that are increasingly popular?
What about seasonal inspirations?
The answers to these questions can generate angles for magazine-style stories that inspire readers and potential homebuyers.
An experienced PR professional will also know how to seek out case studies and images to enhance the story.
Become an industry commentator
A Property Developer or Lead Architect can gain added media attention by being a commentator on wider issues for their industry, such as the housing crisis, housing density, cost of living challenges, supply issues, suburb trends, or sustainability.
Completing media training with Adoni Media can help identify hot topics in the news cycle, and polish your presentation skills so you are the ‘go to’ expert when important stories break.
Leverage contacts for maximum impact
To leverage PR in property, it’s important to choose a company that has a wide range of industry contacts. At Adoni Media, we have developed relationships across both mainstream and niche publications and understand the types of stories journalists are looking for, their audience demographics, and their publication deadlines.
Reach out to get started
If you are in the property or real estate industry and would like to explore high-value media and thought leadership opportunities, reach out to Adoni Media for a confidential discussion.
We create a bespoke PR plan with story ideas that help grow your brand and secure your name in the headlines. We can also facilitate media training to enhance your presentation skills, so you are ready for when a journalist calls.
Adoni Media has Australia’s most experienced media team, made up for former and current journalists across TV, print, and radio. Let the Adoni Advantage be your advantage.