The power of PR and Storytelling

Public relations (PR) is all about storytelling. It revolves around the use of content and news to share a message about a business, product, or endeavour. Although they work closely together, PR is not advertising or marketing, but it holds the same importance in a business. Due to technological advancements and social media blurring the […]

The key to effective storytelling is media relations skills

Public relations is all about storytelling to connect with an audience. Stories tell a message, relay information and help us understand the world around us. Audiences tend to filter storytelling into three categories: Is this important to me? Is this unimportant to me? Will it affect my future, survival or well-being? These categories can help […]

Social Media Predictions for 2019

With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls to see what 2019 might mean for social media: Brands will drop their extra accounts In 2019, it’s predicted we’ll see brands choose to target […]

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]

The difference between earned, paid and owned media

Earned, paid and owned media are terms you may have heard bandied around by PR, marketing and digital specialists. But, what do they mean? In short, they all play a unique role in building brand exposure, engagement, and trust for your business. In order to reach the most number of people in the most cost-effective […]

How can social media videos help your business?

On social media, one way to stop the scroll is to create videos. Video content is consumed at an enormous and ever-increasing rate on social media. More than twice as many young people watch videos every day compared to four years ago, with the average viewing time per day 45.2 minutes. For businesses, this means […]

How to create videos for social media

How to make headline news for your business

Making headline news for your business is an effective way to help your brand stand out from your competitors. For corporations, CEOs, and executives, securing news headlines is just one of the aims of a targeted, well-crafted PR strategy to help boost your brand’s visibility and credibility. However, breaking through all the noise and capturing […]

Why Radio Needs To Be Part Of Your PR Plan

By Monique Dews, Director of Accounts and Strategy, Adoni Media As a Capital City Newsreader, Presenter, and radio professional for more than 20 years, I admit my bias on the incredible power of this traditional medium. AM FM Radio is the rarest of offerings – it can provide vast reach, but also a deeply personal […]

Do I need to hire a corporate crisis manager?

A crisis can emerge at any moment, threatening a company’s reputation, operations, and bottom line. This is where crisis communication becomes essential. Engaging in effective crisis communication can mean the difference between a company’s swift recovery and a long-term damage to its brand. Here are several scenarios that would warrant a business to engage in […]

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