PR | Adoni Media

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

What is the role of a PR Agency?

As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” In this blog, you will learn everything you need to know about the role of a PR agency and […]

How PR & Digital Marketing work together to raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

The Importance of having a good Spokesperson

Investing in a media-trained spokesperson is one of the most important things you can do for your business. Spokespeople can include CEOs, executives, experts, any go-to people for interviews, or anyone who is called upon by the media to comment. It’s critical that you select someone who understands how to clearly convey your message to […]

Adoni Media Launches Government Relations Campaign

Another national government relations campaign launched by Adoni Media has gone live ahead of the 2022 Federal election. The campaign, ‘The Great Australian Rip Off’ unites consumers to lobby politicians, candidates, and all political parties to commit to implementing recommendations from the Australian Competition and Consumer Commission (ACCC) that can help cut the high cost […]

Adoni Media announces PRIA membership

In 2022, Adoni Media will mark its 10th year of providing public relations, media training, video production, and crisis management advice and support to corporates, business leaders, and charities across Australia. As a leading PR agency, Adoni is a member of the Public Relations Institute of Australia (PRIA) and so is Founder and Managing Director, Leisa […]

Adoni Media again named in top B2B companies in Australia

For a second consecutive year, Adoni Media has been ranked in the Clutch top 100 B2B service companies in Australia based on client reviews and ratings. Adoni Media, founded by TV journalist and media strategist Leisa Goddard, works with ASX-listed corporates, private companies, government, and leading charities to deliver PR, media training, and crisis management […]

What makes an effective press conference?

A successful press conference is a key public relations tool for making sure a major announcement is heard by as many people as possible. It’s efficient and a fast way of getting your message out to interested media at the one time. So, what is a press conference? It’s an event where people make an announcement to the media and respond to journalists questions. A lot […]

Four ways PR adds value to your business

Every business has a story to tell that can build brand awareness and help customers and stakeholders better understand the service you provide and importantly, why you do what you do. The challenge is knowing how to tell your story and that’s where PR can add value to your business. Public Relations gives you access […]

The difference between internal and external communications

The key to HR and PR success is keeping staff, customers, clients, contractors and the community up to date with what is happening in your business and to achieve that you need both internal and external communications strategies. Who updates your employees on staff changes or important announcements? What is your process for communicating with […]

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