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Adoni Media's library of PR, press, and media blogs

 Leisa Goddard: 30 years in news shaping crisis communications

Leisa Goddard: 30 years in news shaping crisis communications

Adoni Media Founder Leisa Goddard knows how news stories develop, how reputations are tested, and how quickly an issue can escalate when communication fails. A former TV journalist, war correspondent, and foreign correspondent, Ms Goddard has more than 30 years of media experience. She has been on the frontline for some of the best and […]
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How Video News Releases transform rural and regional coverage

How Video News Releases transform rural and regional coverage

At Adoni Media, we believe geographical distance should never limit our client’s media exposure. Whether you’re based in bustling city centres or Australia’s remote heartland, your story deserves attention. Our team of former journalists, news directors, and producers collaborates with professional camera operators and editors to deliver broadcast-quality coverage – no matter how far you […]
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Video News Release: The essential PR tool to secure media coverage

Video News Release: The essential PR tool to secure media coverage

When Leadsun Australia partnered with Adoni Media to produce a Video News Release (VNR) to announce a new solar street lighting project in a remote part of New South Wales, the project was about far more than just infrastructure. It was about how to secure widespread media coverage despite the location in Darlington Point, more […]
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Video News Releases: Best practices for reaching TV, Digital, and Social Media

Video News Releases: Best practices for reaching TV, Digital, and Social Media

If you are looking to increase TV media coverage, boost your visibility online, and maximise the return on your next PR campaign, a professionally produced Video News Release (VNR) should be part of your communications strategy. Journalists, producers, and digital publishers are working to tighter deadlines than ever before. Newsrooms are expected to deliver content not just […]
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The importance of timing for media outreach

The importance of timing for media outreach

A great idea, meticulous planning, and a perfectly written, formatted, proofed, posted, and emailed media release is all well and good – but it can only get so far when the timing is off. Whether you’re looking to generate positive coverage or mitigate potential issues, the timing of your outreach can determine how well your […]
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How to leverage Taylor Swift in PR

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]
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How newsjacking can put you in the media spotlight

How newsjacking can put you in the media spotlight

Generating positive coverage for your organisation across TV, radio, and print is a very worthy goal, but it requires a complex understanding of the media and its news cycles. Have you heard of “newsjacking”? You may think it is another word for “publicity stunt” but it is, in fact, more than that and when used […]
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How to build strong relationships with Journalists

How to build strong relationships with Journalists

In an era of demanding news cycles and tough competition, journalists face intense pressure to deliver rapid turnarounds to meet deadlines. As a PR professional, being a contact journalists turn to for a quick comment, insight, or even story idea, is an invaluable position. To achieve this, PR professionals need to invest time in building […]
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The Media Training behind our top spokespeople in 2025

The Media Training behind our top spokespeople in 2025

Australian business leaders seeking confident, credible media performance in 2025 chose Adoni Media for professional media training. From CEOs, board directors and senior executives across the corporate and not-for-profit sectors, to sports stars, political leaders and high-profile spokespeople, every participant shared the same challenge: the need to communicate with confidence, authority and control under media […]
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