It can be hard to know when is the best time to post on social media.

People are on Facebook, Instagram, Twitter, and Pinterest throughout the day and night when they are likely to see and engage with your content can vary between demographics.

This is why we’ve created a quick guide to let you know roughly what the optimal time to post is for each platform.

We recommend using this as a starting point then adjusting the times as these platforms collect more information about your audience.