Journalists | Adoni Media

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

Media training: What is it and why is it important?

If you’re starting out in your business or don’t really know what to do when the media comes calling, media training can help you obtain experience and teaches you how to interact with the media. To acquire media coverage, you first must understand how the media works and what journalists are looking for in a […]

7 News Townsville wins 2019 Queensland Clarion award

Adoni Media’s Leisa Goddard was proud to sponsor and present 7 News Townsville with the award for best Regional and Community Broadcast Report at the 2019 Queensland Clarion Awards. 7 News Townsville won the award for its reporting of the Townsville Floods. The Clarion Awards, held on Saturday, September 7 at the Brisbane Convention and […]

Introducing Australia’s newest sporting legend

Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman to row solo across any ocean. As the agency to tell Michelle’s story, the team at Adoni Media worked hard over the past six months creating a strategy resulting in 217 media items, reaching […]

Pitching – are you making these common mistakes?

With Public Relations professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story. But successful pitching, which leads to stories being published, is exactly how PR helps a business, by raising brand awareness. For almost a decade, the industry has seen an increasing number of reporters shifting from journalism […]

100 new jobs for Logan youth living with a disability

A new multi-million-dollar employment hub opening today will create jobs for more than 100 Logan youth living with a disability. The search is on for teenagers from local high schools and young people with disability to begin on-the-job training in administration and supply chain roles, including forklift driver, administration officer, packaging, product assembly, and warehousing. Queensland’s leading disability employment charity, Help Enterprises, has spent […]

LinkedIn tips: how to pitch to journalists

A good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. A few LinkedIn tips can help you foster these relationships and build a strong network. Nowadays, news and social media come hand-in-hand. Knowing how and when to pitch stories, or even just how to get […]

What to do when a journalist comes calling

How to handle an interview request the right way. When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, they could be after some expert comment from you or you could be in the firing line as a result of another story. While being […]