The benefits of using a media wall at a PR event
Media walls are an easy and effective way to build brand awareness and get free publicity for your business, organisation, or charity.
Watch a media conference or attend a sponsored event and you will see media walls used as backdrops for keynote speakers and interviews.
For PR teams, a media wall creates the perfect backdrop for photographers and video production or TV news crews to capture the company’s logo and branding.
What is a media wall?
A media wall backdrop or pop-up banner is a type of signage that is easily transported and made of lightweight material. A media wall can be set up within minutes and if you are rushing to hold an urgent media conference under tight news deadlines that is really important.
Want to see how effective a branded media wall is? Search any celebrity, politician or sports personality online and you will find a gallery of photos and videos with them in front of media walls.
From red carpet movie premieres, charity events and galas, to press conferences and business events, media walls have become a staple of a PR tool kit.
How to increase brand awareness
It is all about having your brand seen. Television news might not name your company in their story but when you hold an interview in front of a media wall pop-up, you are ensuring the audience will see your logo.
3 top reasons to have a media wall
- Brand exposure to increase awareness, authority and trust
- Provide a structured backdrop for TV news cameras and photographers
- Help to promote partnerships with sponsors, supporters, and patrons
A well-designed media wall can also create lasting impressions that generate buzz and excitement long after the event or media conference has finished.
At an event, media walls create a focal point for television news interviews and are a magnet for photos. When these stories are viewed on the nightly news and the images are shared through multiple social media posts, they create publicity for your business, helping raise brand awareness and trust.
It’s important your media wall is engaging and highlights the logos and key messages you want to convey to your audience. Where appropriate, they can also showcase sponsorship partners. Hashtags, particularly ones that are short and catchy, also work well. They are a one-stop-shop for branding, marketing, and public relations.
How to get the most from your media wall
When you’re designing your media wall there are number of things to consider to achieve the best results possible.
- Ensure the media wall is simple and easy to read
Your backdrop shouldn’t be too complicated or look too busy to the eye. Industry experts recommend no more than four or five different logos. This number can vary depending on the size of the logos, the size of the media wall, as well as the overall look you’re going for.
- Tailor the size of the media wall to the event
If you’re holding a large-scale event inside, such as a movie premiere or opening of a new theatre development, your backdrop would need to be quite large. On the flipside, if you’re organising a media conference with one or two spokespeople, your backdrop wouldn’t need to be as big.
- Understand the logistics required for the media wall
Think about where the backdrop will be setup for lighting, sun glare, and whether the wall will be used as a one-off. If it needs to be transported between locations, you’ll need to consider how portable it is. How easy the wall can be assembled is also important. The quicker the wall can be installed the better.
- The purpose of the media wall
There are three things media walls are generally used for – acknowledging sponsors, promoting your brand, and for the event itself. For sponsors, donors or investors, media walls are a great way to highlight their generosity without being too pushy about it. For your brand, the goal of the media wall is exposure. For a movie premiere, charity, gala or fundraising event, media walls are used to identify where you are.
Adoni Media Managing Director Leisa Goddard said location is one of the most important things to consider if you’re using a banner for a media conference or media event.
“If you’re inside, you need to ensure the room you’re using isn’t cluttered or too busy and that there’s plenty of space for your backdrop.
“Media walls are lightweight, so if your event is outside you need to ensure they’re anchored properly with sandbags, particularly if it’s windy,” she said.
For more PR advice on running a media event or help with organising a PR campaign contact us at Adoni Media.
