The 3 reasons why your business needs a social media strategy
Did you know nearly half of Australian small businesses don’t have a social media strategy? A social media strategy that runs alongside a PR strategy can help grow brand awareness by increasing publicity opportunities and connecting your business to a wider audience.
There are 3 reasons why your business needs a social media strategy.
Attract customers and clients
Social media is a great way to communicate and engage directly with current clients and customers and, more importantly, attract new ones. Data shows 79% of Australians are active on social media so there are enormous opportunities for businesses to communicate directly with their customer base.
Social media is a major influence when consumers are deciding what to buy, with 80% more likely to make a purchase based on a social media reference.
When it comes to trust, 64% of consumers are more likely to trust a brand if it interacts positively on social media. So, having a presence on platforms like Facebook, Instagram, LinkedIn and Twitter is critical for building brand authority and loyalty.
Improve SEO ranking
SEO (Search Engine Optimisation) is a digital marketing function that increases your website searchability on Google and ultimately increases traffic to your website. A prominent social media presence helps to boost your business higher up the rankings on the internet.
Businesses with more followers are going to appear higher in search results compared to competitors with fewer social media followers.
By making your business and content more noticeable through social media, you can drive traffic to your website, increase your customer and client base, and improve brand loyalty.
And with more than 67% of all clicks going to the top five listings on an online search engine, it’s important to have a content strategy that improves your search engine results to build brand awareness and outrank your competitors.
Boost brand loyalty
The goal is to grow followers and to do that, posts must be engaging and you must interact with your audience. What you choose to post helps tell your story, introduce your team, and promote your products or services. So, think about your target audience and create content you know they will be interested in.
In just three months, the Adoni team placed more than 110 well-researched, expertly written, and strategic online articles to provide a 65% increase in the SEO ranking for a client. The articles were also on-shared across their social media channels to further boost brand authority and trust for the company, its Founder and its COO.
How Adoni Media can help
If you’re currently using social media as a ‘set and forget’ tool, it’s time to change your strategy. Social media marketing is one of the most influential digital techniques for generating leads and growing brand awareness, and Adoni Media clients see its results every day.
If you feel you need a social media plan and want to map out a content strategy that works, contact us.