Media tracking plays a crucial role in measuring media success. Gone are the days where the only way to find out what is being said about your business is to manually flick through newspapers, glue your eyes to the TV or have the radio on. Technological advancements are giving us dynamic digitised content with the click of a button which is offering critical insights into business strategy and so much more.
Media monitoring is tracking they things that are said about your business, your competitors and the industry. This is achieved through sophisticated algorithms and powerful processors that gather and organise specific mentions from across the media landscape, laying out what is important to your business (according to your inputs).
This process is vital to business strategy and success as it emphasises what you’re doing right, what’s going wrong and what to be prepared for.
Ultimately, media monitoring is used to manage brand and reputation. This is achieved by understanding your audience and staying up to date with the latest news. When you know your target demographic you are better equipped to maintain happy customers and strong business relationships, collect helpful feedback, manage issues and crises effectively, and engage with the correct industry journalists.
The Adoni Media team uses media monitoring to develop and implement professional media strategies and public relations campaigns to help clients reach their business goals.
The public relations professionals at Adoni Media can help you determine the best business strategy for you based on the information gathered from media monitoring and produce an effective PR campaign to ensure your business can reach its maximum potential.