Why your business needs a social media strategy
Did you know that nearly half of small businesses don’t have a social media strategy ? A social media strategy that runs alongside a PR campaign can increase publicity opportunities and connect you to a wider audience.
Here’s why you need one.
ATTRACT CUSTOMERS AND CLIENTS
Social media is a great way to communicate and engage with current clients and customers and also attract new ones. Data shows 79% of Australians are active on social media so there are enormous opportunities for businesses to communicate directly with their customer base.
Social media is a major influence when consumers are deciding what to buy, with 80% more likely to make a purchase based on a social media reference.
When it comes to trust, 64% of consumers are more likely to trust a brand if it interacts positively on social media, so it’s critical for building brand authority and loyalty.
IMPROVES SEO RANKING
SEO (Search Engine Optimisation) is a digital marketing function that increases your website searchability on Google and ultimately increases traffic to your website. A prominent social media presence will bump your business up the rankings. Businesses with higher followers are going to appear higher in search results compared to competitors with fewer social media followers.
By making your business and content more noticeable through social media you can drive more traffic to your website, increase your customer and client base, and improve brand loyalty. And with more than 67% of all clicks going to the top five listings on an online search engine, it’s important to have a content strategy which improves your search engine results to build brand awareness and outrank competitors.
BOOST BRAND LOYALTY
The goal is to grow followers and to do that means posting more engaging posts and interacting with your audience. What you choose to post helps tell your story, introduce your team, and promote your products or services. So, think about your target audience and create content you know they will be in interested in.
In just three months, the Adoni team placed more than 110 well-researched, expertly written, and strategically online articles to provide a 65% increase in the SEO ranking for The Hamper Emporium. The articles were also on-shared across social media to further boost their brand authority and trust for the company, its Founder and its COO.
If you feel you need a social media plan and want to map out a content strategy that works and achieves results, contact us at [email protected]