Digital marketing phrases – breaking the buzzword bumble
Confused when you speak to digital marketing experts? What if I told you it was designed to be that way. Digital is a complex world, which is forever changing by the minute.
In a matter of days new key digital marketing phrases, terminologies, and ways to track, monitor, and increase sales are appearing and updating.
If you need some clarity, here’s key tech terms you should be familiar with.
6 key digital marketing phrases:
1. CTR – Click Through Rate
This term identifies the percentage of people who clicked on your webpage link (or url) in marketing material. Click through rates are tracked for ads, marketing emails, and websites to get an idea on how much traffic is coming through to your website. The higher the percentage, the more people who clicked through and ended up on your webpage.
A lead is a prospective customer. They are interested in your service and you know this because they have shown interest (most of the time by giving their details). You can gain leads through your website or social media. Sometimes, we use the term ‘lead generation’ which is a tool that helps us collect leads by encouraging then to voluntarily give us their information, e.g. through an online form.
A conversion is when your business receives a sale, booking, or your desired goal on your website. This can mean that someone has come through marketing or advertising channels (e.g. Facebook, Instagram, Google Shopping or Google Ads.) to your website through to buy or book products.
4. CPA – Cost per Acquisition
CPA is a pricing model where you are only charged when leads, sales, or conversions are generated. These models are offered by many digital advertising platforms (such as Facebook or Google). This is a common pricing model for digital advertising and is one of the most effective models for businesses with low marketing budgets because you only pay for what you get.
CPA is also a reference to how much it usually costs to acquire a customer or conversion.
5. Conversion Tracking
Is a tool that’s implemented on your website that tracks how conversions (or sales/books etc) are occurring.
With conversion tracking implemented on your website you can find out:
- Which ad campaigns are most effective
- Which keywords are producing more conversions
- The ROI for your digital advertising dollars
- Which audiences are converting the most
- How much time people spend on your website and how they engage with it
6. SEO – Search Engine Optimisation
SEO is all about how to make your website show up in a higher position when people search on Google and other search engines. Your SEO rank is often referred to as “natural”, “organic”, or “earned” as it is the unpaid position your page appears in on Google. This ranking is calculated by Google’s algorithm and factors in multiple aspects of your website (e.g. how much traffic is gets, how much content is on the page, does it contain certain key words, how many other businesses link to this page).