What makes a good commentator
The role of a commentator is to provide additional information, inside knowledge, and not surprisingly, commentary, about current events. They’re not limited to politics but can discuss all manner of things – celebrities, popular culture, sports, finance, real estate, the list goes on. Commentating can show off your skills and knowledge of an industry, as […]
Read MoreThe difference between earned, paid and owned media
Earned, paid and owned media are terms you may have heard bandied around by PR, marketing and digital specialists. But, what do they mean? In short, they all play a unique role in building brand exposure, engagement, and trust for your business. In order to reach the most number of people in the most cost-effective […]
Read MoreThe do’s and dont’s of responding to journalists
When a journalist calls requesting an interview about you or your company – what do you do? Chances are there is a moment or two of panic. For even the most experienced public speakers the idea of being interviewed can be terrifying but, refusing to speak to a journalist is never the answer. At best […]
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