Ahead of opening nights, and to announce new shows, QPAC stages media calls. However, breaking news or a shortage of camera crews on the day can mean television networks can’t always attend.
QPAC’s back-up plan is a Video News Release. Adoni Media sends its team of former TV journalists and cameramen to film the event, edit the highlights, and distribute the footage and interviews to reporters so they have what they need to cover the story.
For QPAC, having a VNR also gives them the quality content they need for social media, EDMs, and online.