“The Adoni Media team has been nothing short of magnificent to work with over the past year! Their creativity, combined with their eye for detail, has helped us strengthen our brand and promote it. The media industry is constantly evolving but they’ve helped us to get ahead of the rest and put us in front of audiences we would not have been able to capture alone.” – Place
To stand out in the highly competitive property market, Place needed public relations support to position it as an industry leader and establish agents as “go-to” media commentators.
The goal was to generate publicity for listings, promote industry research, and build a reputation that attracted new vendors.
Place became a prominent voice in real estate media in Queensland and across national media outlets. Agents and auctioneers were regularly interviewed and properties featured each week in property publications with news stories regularly featured on television programs.
Adoni Media’s PR specialists worked as an extension of the Place team to review listings and data to identify newsworthy angles and trends as well as prepare property owners and agents to talk to the media.